{"product_id":"loreal-professionnel-keratin-alpha-sleek-complete-routine","title":"L’Oréal Professionnel Keratin Alpha Sleek Complete Routine","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eThe complete four-product at-home smoothing programme for hair prone to persistent frizz, humidity and unwanted volume. Designed for all hair types, it combines weekly progressive smoothing with nourishing care and a heat-activated finish for softer, smoother and more controlled hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe routine includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Keratin Alpha Sleek Shampoo — 300ml\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Keratin Alpha Sleek Smooth Transformer — 200ml\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Keratin Alpha Sleek Hair Mask — 250ml\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Keratin Alpha Sleek Mirror Sleek Serum — 50ml\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUse the Smooth Transformer once weekly after shampooing. On other wash days, use the Hair Mask instead; the two treatments are alternated, not layered. Finish every routine with the Mirror Sleek Serum before blow-drying and, for longer-lasting results, straightening.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerformance builds through consistent use and peaks after four applications. Used as directed, the complete routine supports up to two weeks of frizz control. This is a progressive at-home smoothing programme, rather than a permanent or semi-permanent salon treatment.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oréal","offers":[{"title":"Default Title","offer_id":58154919068031,"sku":"PE-LP-KAS-COMPLETE","price":71.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/0949\/6754\/files\/keratinalphafullbundle.png?v=1786014713","url":"https:\/\/pauledmonds.com\/products\/loreal-professionnel-keratin-alpha-sleek-complete-routine","provider":"Paul Edmonds London","version":"1.0","type":"link"}