{"product_id":"loreal-professionnel-keratin-alpha-sleek-mirror-sleek-serum","title":"L’Oréal Professionnel Keratin Alpha Sleek Mirror Sleek Serum","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eA heat-activated leave-in finishing serum for all hair types seeking smoother, softer hair with controlled frizz and unwanted volume. Formulated with Keratin Sealer 5%, it creates instant shine, helps defend against humidity and provides heat protection up to 230°C.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUse after the Keratin Alpha Sleek Smooth Transformer or Hair Mask as the final step before blow-drying. When used as part of the complete routine, it supports progressively smoother hair and up to two weeks of frizz control. The formula does not contain keratin; it works with the hair’s existing keratin structure.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oréal","offers":[{"title":"Default Title","offer_id":58123940921727,"sku":null,"price":19.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/0949\/6754\/files\/keratinalphaserum.png?v=1786011160","url":"https:\/\/pauledmonds.com\/products\/loreal-professionnel-keratin-alpha-sleek-mirror-sleek-serum","provider":"Paul Edmonds London","version":"1.0","type":"link"}