Alfie Rocks the L’Oreal Colour Trophy

L’Oreal Colour Trophy Awards is now in its 60th year! As part of our commitment to education and training two of our styling team, Alfie and Gemma, subitted entries in the Mens Image and Mizani Award Catetories. Alfie rocked through to the London Regional Finals with his Rock n Roll meets lounge lizard style.

“Modern men insist on their hair looking well groomed, healthy and are not afraid of showing a bit of personal flare. But men still like things to be simple to maintain. No fussing in the mirror in the morning!” says Alfie.

So to create this look, the  colour team at Paul Edmonds created a natural Balayage blonde, demonstrating perfectly how colour can be used effectively with contemporary male styling. The addition of colour was important to Alfie who says, “This proves that colour is cool for men!”

Alfie then styled the hair in a long 70’s YSL inspired look that was easy to wear and looked luxurious and slightly decadent.

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Alfie_472x500pxFor a bit of luxurious decadence of your own with Alfie Book Now!