Who needs the sleek pop perfection of Taylor Swift’s Bad Blood video, when you can have the achingly cool rock ‘n’ roll London version by the enfant terrible of British menswear, Joshua Kane, right here, in Spittlefields Market?

June 11th saw Paul Edmonds London lead the hair and make up for Joshua’s SS16 collection at an off schedule venue in Spittlefields Market. The catwalk and audience was a who’s who of London’s gilded rock and roll youth.  Top models rubbed finely tailored shoulders with rock and rollers. Oliver Proudlock, who we had turned white blonde especially for the occasion, opened the show with Kumi Keazor.

Joshua tasked the teams at Paul Edmonds to come up with rock n roll looks that would grade from clean cut

…through a ‘little bit rock’

… to ‘the Full Pete’ (Townshend/Doherty, insert surname as desired).

The collection was entitled Grand Illusion and was influenced by the grand military illusionists of the 19th Century, we agreed to rift on their gold brocade and the exquisite tailoring and bring gold into the more extreme Rock God looks. The result was strong and irreverent. The perfect foil for Joshua’s decadent modern gentleman adventurers.

A Paul Edmonds ‘How To’ – Vanessa’s Rock n Roll Hair.


1. Keratase Spray a Porter on damp hair to give hair a tousled effect. Then dry the hair with the diffuser to enhance wave and give maximum body.

2. L’Oreal Beach Waves on dried hair to texturise the hair and give it that ‘next day hair’ look.

3. Shu Uemura Texture Wave to finish the hair for a slight hold and matte effect that allowed for movement.

4. For the gold we used washout gold spray to give a diffused gold sheen. For the larger blocks of gold we used a gold shimmer jelly. This was also used on the models who had beards.

For the members of Hello, Operator? that played live through the show we used gold leaf on the eyebows.

Alfie, Jennie and Catherine

Alfie, Jennie and Catherine 25 heads of gold backcombed hair later…


Vanessa, leads the team home with a Gold!

If you want to embrace your own rock’n’roll God/Goddess with a member of the team that made it happen, book now!