Paul Edmonds at London Fashion Week SS17

The teams at Paul Edmonds London LOVE London Fashion Week. This year we were thinking about what makes it so uniquely LONDON, so uniquely US. What we decided was that it was the commitment to the process, to the art of creation that we love and that we think is so fabuous.

Marques Almeida

Fashion baby #marquesalmeida #lfw

A video posted by Elizaveta Shapkina (@lizashapkina) on

Although we are famous for our super natural caring hair colour, a couple of our highly trained colour team have secret punk hearts. Knowing the level of expertise across all our members,  L’Oreal Professional called on us to do a radical colour transformation on some of the models for the Marques Almeida show, knowing that we wouldn’t ruin the models hair.  Our team were so happy to go the full 1978 for the Marques Almeida show, giving the models a full head block colours of sugar-rock pastels. The results were fabulous.

Teatum Jones

Teatum Jones SS17    


Continuing the trend that we have seen for super simple slick-back hair with a low ponytail on the nape of the neck Jan and Lizzy worked with Bianca Tuovi to create a ‘masculine but beautiful’ look. They gave the hair a high shine with TechniART Glue, created a side parting and then added TecnhiART Wet Domination Shower Shine for a super shiny finish. 

JW Anderson

 JW Anderson went for youthful, natural, effortlessness – continuing a theme that was spotted a lot in NYFW. Jan and Matilda were set to recreate this idea across a huge range of hair types and colours. They achieved the look created by Anthony Turner by prepping the hair with L’Oreal TechniART Pli and then the ends finished off with Mythic Oil.