Paul Edmonds at BNTM with Simple Skincare

The girls are in Cape Verde or Cabo Verde as the locals say! A beautiful island country located 350 miles off the coast of West Africa. The Paul Edmonds London team was represented by the lovely Jennie and Alfie who flew out with the show and production team. The crew arrived at MELIÃ Dunas Beach Resort & Spa, there five star home for the next two weeks and prepared for the busy filming schedule! This week the girls had a pool side catwalk and shoot with Simple Skincare ahead of them, the pressure was on!

Fun in the sun!

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The girls behind the scenes, eating breakfast in their luxury villa.

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A bit of down time for the girls as they relaxed and enjoyed in the sun!

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A model is ALWAYS camera ready, look at the girls working it poolside!

Photoshoot with Simple Skincare

The girls needed to get back to work and this week they were shooting for the brand Simple Skincare, the sensitive skin experts. Simple are a huge UK brand, over 50 years old who bring innovation to the industry by eliminating colours and perfume from their products. The girls were in need of some rejuvenation from weeks of shooting with heavy makeup but Simple Skincare ensured they were in safe hands!

It was shoot time and Jennie and Alfie headed to a tropical botanical garden to prep the girls. The hair brief for the day was natural, pure and earthy to be on brand and represent Simple.

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Alannah being transformed from poolside catwalk to Simple Skincare shoot

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Alfie making sure the judges are camera ready!

Jennifer is absolutely rocking her short short hair! We love the way it shows off her beautiful features. For the shoot her hair was de frizzed from the heat and humidity with Shu Uemura Satin Design, a rich moisture lotion used for frizz control. Jennifer’s hair was then styled with Shu Umeura Master Wax, a styling product that offers a strong hold while providing shine. She looks beautiful! 

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Simone looks extremely radiant in her Simple shot. Her hair was pulled back to ensure her face was the focal point of the image, fitting the Skincare brand. Jennie and Alfie used Shu Uemura Detail Master, a directional fixing spray to work Simone’s look and to place with a high hold. To finish Shu Uemura Sheer Lacquer Finishing Spray was sprayed all over to provide a weightless microfine look. This finishing spray is perfect for hot climates and it offers UV protection, it’s perfect!

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Olivia and Alannah worked together to create this magical shot. Both girls hair was tonged to create loose beach like natural waves. Like the previous girls, the hair was pulled back to show their clear, clean, glowing complexions. Alannah’s style included two braids to give that natural boho look to give an earthy feel. The girls hair was prepped with Shu Uemura Essence Absolue infused with camellia oil to help protect the hair from dryness, frizz and UV damage while providing intense nutrition. Ideal for those warm summer days! The girls look was finished with Shu Uemura Sheer Lacquer Finishing Spray for shine and hold.

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Tallulah is looking super on brand and natural in this stunning shot! To get Tallulah’s look follow these steps or have Paul Edmonds show you with our series of Get The Looks!

  1. Apply style constructor to help mould and hold the curl.
  2. Section the hair and tong the hair in alternate directions.
  3. Wrap the hair around the tong and curl to finish (this will create a wave), repeat all over.
  4. Tip the head forward and tease the curls from the root. Create the action as you were shampooing the hair.
  5. To finish flip the hair back!

Paul’s top tip when creating this style is to ‘style the hair the day after you have washed it as a little bit of dirt holds the curl better!’

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To see how to create all of the looks from series 11 and for more tips from Paul, visit our YouTube channel! We would love to see yours! Tag us @pauledmonds217 on Instagram, Twitter and Facebook.