Shu Uemura Ambassador Paul Edmonds Hosts Global Campaign Launch


Recognised as the premier  destination for the best in hair, and a Shudoku for Shu Uemura Paul Edmonds London was to film 3 exclusive videos for the launch of Shu Uemura Art of hair Ultimate Remedy and Master Ceremony range of products

Filming took place at the celebrated celebrity Knightsbridge salon, where Paul Edmonds and artistic director Vanessa Essack execute the ceremonies and showed us how to do it.
The prescription and application of the products is vital to getting the full experience.  Everytime you go to a salon, your state of mind, your hair quality, texture and colour are different and thus the Shu Uemura master ceremony reflects these changes and is bespoke mixed on the day by your Paul Edmonds expert so that you get maximum benefit.

Ultimate remedy is the ultimate restorative shampoo, conditioner and masque products and Paul explains his love and benefits for using these products.

See the video here and the two other videos on our YouTube channel

All now available online at to purchase or request your salon appointment here