Shu Uemura Urban Moisture Anniversary at Paul Edmonds London

Recognised as a luxurious but homely destination for the best hair and beauty services, Paul Edmonds London are proud Shu Uemura Ambassadors in their Knightsbridge and soon to open Battersea salon. London’s centrally located hair and beauty emporium mirrors the opulence and exclusiveness of Shu Uemura Art of Hair making both brands a naturally perfect twosome.

Mr Shu Uemura’s career started in the film industry as a make up artist, developing cleansing oils to prepare the skin before the make up was applied without removing the good oils and purity within the skins own PH balance.  Recognised as one of Japans first make up artists to break Hollywood, Shu Uemura continued to define the cleansing oils and developed the first range of hair care products to sit along side his care philosophy that resonated through out the make up brands development.  Like Mr Shu Uemura, Paul Edmonds himself has a background in the film industry, having taught and worked with some of the worlds most renowned make up artists, directors and producers, and was recognised for his work by becoming a BAFTA voting member.  Paul Edmonds philosophy of holistic hair care and bespoking to the individual means that great hair starts with great condition, using it like a fabric, “as an artist you always want to work on the best canvas”, so using the best hair products to bring your hairs natural balance and texture before you begin to colour or cut is important.

This September, Paul Edmonds London and Shu Uemura Art of Hair are celebrating the one-year anniversary of the loved Urban Moisture collection (the updated formula to Moisture Velvet). The Knightsbridge salon’s best selling art of hair product has been on our glamorous shelves for a whole 12 months and we couldn’t love it anymore than we already do!

The Urban Moisture collection is the perfect pre preparatory ritual, which provides intense nourishment and hydration to anyone’s locks while offering protection against urban aggressors, such as dust, pollution and hard water. Let’s face it, something we all need for our hair to fight against the struggles of daily life. Urban Moisture categorised for normal to dry hair, leaves manes soft and supple with a natural glow, giving you that extra little something.

With all Shu Uemura products the magic behind that brilliance is down to the exclusively selected oils and ingredients used to ensure each product brings a sense of lavishness to hair care regimes. Urban Moisture hydrates and purifies using moringa extract, known as the ‘miracle tree’, it is a drought resistant tree that is generally found in the foothills of the Himalayas, oozing with highly concentrated nutrients, vitamins and antioxidants, the moringa extract intensely hydrates deep within hair strands. While hydrating and purifying, Urban Moisture also heels and protects locks with red micro-algae that is rich in vitamins, minerals and amino acids. Think link skin care and how “free radicals and oxidation” can damage your skin and lead to an increased aging process, in the Urban Moisture shampoo, conditioner and treatment the red algae prevents the oxidative stress on the hair, moisturising and stimulating cell regeneration, ensuring the hair’s beauty is restored, perfect for Paul Edmonds to colour and cut!

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The powerful moringa tree extract is packed with nourishment, to repair, to nourish and to treat your locks to a little something special. 

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Red micro-algae is found in freshwater and holds extremely high healing properties, perfect for distressed locks.

To celebrate the Urban Moisture anniversary, Paul Edmonds London is offering exclusive gift sets, available online and in store. Take a part of the Paul Edmonds opulence by purchasing both Urban Moisture shampoo and conditioner and receive a complementary Paul Edmonds product and Shu Uemura Instant Replenisher treatment with your next blow dry! Ask about our Urban Moisture gift sets at your next appointment and one of our lovely team members will ensure you have the must have urban products, perfect for city living.

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