Viktor & Rolf Flowerbomb Midnight Fragrance Launch | Paul Edmonds

The BAFTA hair team were out in force for the launch of Viktor and Rolf’s latest perfume, Midnight. Alfie, Lizzie and Matilda were called to style the brand’s global influencers for the launch’s photo shoot and party, held at The Welsh Chapel.

The day started with the team arriving at London’s gorgeous Rosewood hotel where they headed up to a beautiful suite that had been transformed into a getting ready style dream with a dedicated area for dress fittings, hair and makeup.

The team set up and were greeted with a lovely breakfast spread and coffee with a selection of milks, the snacks followed by lunch at the Holborn dining room kept the team going all day.

The models started to arrive and took to the styling stations where the team styled to the brief of soft curls/ waves or a soft sleek look.

 Get The Look | Soft Waves

To create waves with added volume, cleanse and condition your hair with Shu Uemura Muroto Volume shampoo and conditioner. The Shu Uemura Muroto Volume collection purifies and tones the hair fibre, provides lightweight cleanse and conditioning and adds shine. The results create a fuller and abundant touch from roots to ends.

To create the Viktor & Rolf look at home, prep your styling station with medium sized tongs and the Shu Uemura Blow Dry Beautifier. On towel dried hair apply a small amount of BB cream and rough dry the hair all over. Section the hair and take a small amount of hair together and wrap around your medium sized tong. Make sure to tong the hair in the same direction to create waves, (tonging the hair in alternate directions, create curls rather than a wavey finish). Continue to do this section by section until all the hair has been tonged.

When it comes to doing the front, create a nice frame around the face by wrapping the hair around the tong facing outwards. In doing this you will open the face while creating a smooth swoop of the front which then sets the tone for the rest of the waves through the hair.

Once you have finished tonging, lean your head backward and shakes through the waves, this will create the softness, for soft waves rather than structured waves (more of a beach wave style).

The Photoshoot

Once the models were ready, dressed in Viktor & Rolf, makeup by Armani & Urban Decay and of course, hair by the Paul Edmonds London styling team, they head to the party location for a brand photoshoot to showcase the launch of the Midnight fragrance. The clothes were absolutely beautiful and the models looked stunning. After a busy day of shooting, the girls headed upstairs in The Welsh Chapel to join fellow influencers, bloggers and industry big shots to celebrate the launch…and of course, we did too!

#AtMidnight Launch

The launch was in a great location, a converted chapel in central London situated along Shaftesbury Avenue. The room was filled with screens showcasing the perfume with the fragrance filling the room, the party was definitely in full swing. It was great to see some of our PE faves attending! From Zara Martin to Emma Louise Connolly, the party had a great atmosphere.

Book The Look

To be styled by the Paul Edmonds London BAFTA hair team, click here. Visit both our London salons, Paul Edmonds London Knightsbridge and Battersea Power Station for your next hair and beauty appointment. To view our services, click here.