Anti Hair-Fall Breakthrough: Shu Uemura Ashita Supreme Scalp Serum Explained by the Experts at Paul Edmonds London
At Paul Edmonds London, one of the most frequent and emotional conversations we have with our clients is around hair fall. It’s more than a beauty concern, it’s about confidence, identity, and feeling like yourself again. From seeing excess hair in the shower drain to thinning patches at the hairline, the experience can be unsettling. But the good news is that science is evolving, and so are the solutions.
We’re excited to introduce a new advanced innovation from Shu Uemura Art of Hair, the Ashita Supreme Anti Hair-Fall Scalp Serum. A true breakthrough in targeted scalp care, this lightweight yet potent serum has been clinically proven to reduce hair loss after 6 weeks, soothe scalp irritation in 3 weeks, and restore the scalp’s natural protective barrier for long-lasting resilience.
As Paul Edmonds London has proudly been Shu Uemura’s flagship partner since 2007, with Paul himself serving as a Global Ambassador, this launch is particularly meaningful. We’ve always championed artistry, innovation, and results-driven haircare, so to understand why hair fall happens, why the scalp is at the centre of the solution, and how this new serum stands to redefine Anti Hair-Fall care is fundamental to the conversation.
Understanding the Hair Growth Cycle, Why Hair Fall Happens
To really understand hair fall, we need to look at the natural growth cycle of the hair. Each strand of hair goes through three key phases:
Anagen (growth phase) This is when the hair actively grows from the follicle. It typically lasts 3–7 years, and the longer it lasts, the longer and fuller your hair can grow. Around 85–90% of your hair should be in this phase at any given time.
Catagen (transition phase) A short, two to three week period when growth stops, and the follicle begins to shrink.
Telogen (resting/shedding phase) This is when the follicle is dormant. After a few months, the old hair is shed, and a new one begins to grow in its place.
When everything is in balance, this cycle is healthy and continuous. However, problems arise when the cycle is cut short, especially when hairs are pushed prematurely into the telogen phase. This means shedding increases, and fewer hairs remain in the longer, growth-driven anagen phase. Over time, this can lead to noticeable thinning and density loss.
That’s why effective Anti Hair-Fall treatments aren’t just about cosmetic quick fixes, they’re about preserving the anagen phase for as long as possible, keeping the follicle environment strong, supple, and resistant to early shedding.
Introducing, The Ashita Supreme Anti Hair-Fall Scalp Serum
This is more than a serum, it’s a clinically proven solution designed to act on multiple dimensions of hair fall. Inspired by the Japanese ashitaba plant, renowned for its self-regenerating vitality and powered by aminexil, a breakthrough L’Oréal Research active, the formula delivers transformative results you can feel and see.
Clinically Proven Results
Anti-Hair Loss Efficacy - Significant reduction in hair shedding after 6 weeks of use*.
Improved Anchorage - Re-anchors the fibre at the root, strengthening the connection between hair and scalp*.
Soothing Relief - Noticeable decrease in scalp itchiness and discomfort in just *3 weeks of use.
Barrier Strengthening - Reinforces the scalp’s natural protective barrier, helping to restore balance, resilience, and long-term health**.
*1144687 Q, Clinical Study 2015-0412
**1227616 C, TEWL Study 19-326
The Science Inside How the Serum Works
The star ingredient here is Aminexil (diaminopyrimidine oxide), developed by L’Oréal Research. Decades of dermatological science have shown that one of the drivers of excessive hair loss is the hardening of collagen around the follicle, which restricts healthy anchorage.
Aminexil prevents this rigidification process, keeping the follicle sheath supple and allowing hair to remain firmly rooted in the scalp. By supporting the follicle in staying longer in the anagen phase, the serum helps prevent premature transition to the telogen (shedding) stage.
Ingredients That Make the Difference
But the innovation doesn’t stop there. The Ashita Supreme range also incorporates a collection of powerful antioxidants, vitamins, and botanicals designed to protect and revitalise hair from scalp to tip:
Ferulic Acid - Found in resilient natural sources like brown rice and coffee seeds, this potent antioxidant creates an invisible shield around each strand, preserving vibrancy and protecting against external aggressors. The result? Hair that resists damage and maintains vitality over time.
Panthenol - This beauty essential binds to the hair fibre, forming a weightless, protective veil. It smooths the cuticle, leaving hair softer, shinier, and far more manageable from root to tip.
Biotin (Vitamin B7) - Often nicknamed the “beauty vitamin,” biotin plays a vital role in supporting healthy hair growth and fibre strength. Within the Ashita Supreme formula, it helps hair look supple, radiant, and full of vitality.
Caffeine - Known for stimulating microcirculation, caffeine invigorates the scalp and encourages essential nutrients to reach the follicle bulb. The result is a revitalised scalp environment, better anchorage, and fuller, healthier-looking hair.
Together, these ingredients form a synergistic blend of artistry and science, strengthening hair from within while protecting it from the daily stresses that shorten its natural growth cycle.
How to Use Ashita Supreme Anti Hair-Fall Serum
For best results, the Ashita Supreme Anti Hair-Fall Serum should be used as part of a complete Ashita Supreme ritual:
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Cleanse with Ashita Supreme Shampoo to purify and prepare the scalp.
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Nourish with the Ashita Supreme Conditioner or Treatment to strengthen and revitalise lengths.
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Apply the Anti Hair-Fall Scalp Serum to damp, towel-dried hair, section by section, directly onto the scalp. Do not rinse.
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Continue with styling as usual.
Its lightweight, transparent texture absorbs quickly, leaving no residue making it easy to integrate into both morning and evening routines.
Blending Rituals and Combining the Serum with other Shu Uemura Ranges
One of the things we love about Shu Uemura Art of Hair is the versatility across its collections. Each range is designed with a specific concern in mind, and the Ashita Supreme Anti Hair-Fall Serum can be seamlessly combined with other rituals to deliver a truly tailored result. At Paul Edmonds London, we often prescribe this serum not as a standalone, but as part of a bespoke blend of Shu Uemura care.
For Damaged Hair - Pair the Anti Hair-Fall Serum with the Ultimate Reset range. Begin with the Ultimate Reset Shampoo and Conditioner to repair and fortify extremely damaged strands, then apply the Ashita Supreme Anti Hair-Fall Serum directly to the scalp. This duo works from root to tip: scalp revitalisation at the base, and intense fibre reconstruction along the lengths.
For Dry Hair - Combine the Anti Hair-Fall Serum with the Urban Moisture range. Start with the Urban Moisture Shampoo and Conditioner to infuse hydration and restore suppleness, followed by the Anti Hair-Fall Serum applied to the scalp. Together, this ritual delivers a balanced scalp environment while deeply moisturising parched hair fibres, leaving them soft, shiny, and more resilient.
For Coloured Hair - Mix the Anti-Hair Fall Serum into your routine alongside the Color Lustre range. Use Color Lustre Shampoo and Conditioner to protect and prolong vibrancy, then apply the serum at the scalp to strengthen anchorage and reduce shedding. This combination ensures your colour stays radiant, while your scalp remains healthy and supported.
This mix-and-match approach allows us to personalise care depending on whether your primary concern is damage, dryness, or colour maintenance while still ensuring the Anti Hair-Fall benefits remain at the core of your ritual.
The Ashita Supreme Family - A Complete Ritual
Since its launch, the Ashita Supreme range has become a cornerstone of luxury haircare, harnessing ashitaba’s regenerative energy for hair that looks and feels renewed. Alongside the new Anti Hair-Fall Serum, the line includes:
Ashita Supreme Shampoo - gentle yet thorough cleansing, preparing hair for treatment.
Ashita Supreme Conditioner & Treatment - nourishment and strengthening for softness and manageability.
Ashita Supreme Hair Serum - a finishing serum to boost shine, smoothness, and vitality from mid-lengths to ends.
Together, these products form a 360° ritual - cleansing, conditioning, strengthening, protecting and now, preventing hair fall at the root.
Why This Matters at Paul Edmonds London
Hair fall can feel overwhelming, but with the right solutions and expert guidance, it’s possible to reclaim confidence and hair vitality. At Paul Edmonds London, we don’t just recommend products, we curate rituals tailored to your lifestyle, hair type, and concerns.
As Shu Uemura’s London flagship partner since 2007, we’re proud to offer not just the Ashita Supreme range, but also the expertise to help you use it effectively. Whether you’re experiencing seasonal shedding, scalp irritation, or long-term thinning, our stylists can create a programme that supports your scalp and hair health both in-salon and at home.
Experience It Yourself
Hair fall is one of the most searched concerns worldwide, but now there’s a clinically proven, luxurious solution that really works. The Shu Uemura Ashita Supreme Anti Hair-Fall Scalp Serum is available now at Paul Edmonds London both in-salon and online.