Shine Like Never Before: Introducing the Kérastase Gloss Absolu Range at Paul Edmonds London
The Rise of Gloss Hair Products – Why Shiny, Healthy Hair is the Ultimate Trend
Glossy, ultra-reflective hair is having its moment in the spotlight. The demand for glass-like shine and healthy, hydrated hair is soaring, with beauty lovers everywhere searching for products that deliver that luxe, salon-finish glow. But what’s driving this shift towards high-gloss hair?
From catwalks to TikTok, mirror-like hair is making waves as the ultimate marker of healthy, well-nourished strands. A-listers like Kim Kardashian, Zendaya, Hailey Bieber, and Dua Lipa have all been spotted with flawless, glass-like hair, setting the trend for high-shine, ultra-polished locks.
High-shine hair isn’t just about aesthetics—it’s a sign of strength, hydration, and nourishment. A smooth cuticle reflects light better, making hair look healthier and more vibrant. Shiny hair is also associated with youth and vitality, and as beauty trends continue to focus on maintaining a youthful, fresh appearance, consumers are prioritizing products that enhance hair’s natural radiance and softness.
More people are looking for professional gloss treatments they can use between salon visits to keep their hair looking flawless. With advancements in haircare technology, today’s formulas are lightweight, long-lasting, and more effective than ever, ensuring that shine is never compromised by greasiness or buildup.
At Paul Edmonds London, we know that great hair is all about the finish. That’s why we’re proud to offer the Kérastase Gloss Absolu Range—a high-performance lineup designed to restore vibrancy, enhance shine, and deliver salon-quality gloss in just one step.
What’s in the Kérastase Gloss Absolu Range?
The Kérastase Gloss Absolu range is designed to enhance shine, smoothness, and hydration. The collection includes Bain Hydra-Glaze, a hydra-illuminating shampoo that deeply cleanses while maintaining hydration. Insta Glaze, a gloss-enhancing conditioner, smooths the cuticle and locks in gloss for long-lasting shine. Anti-Frizz Glaze Milk is an all-in-one smoothing spray that hydrates, controls frizz, and protects the hair. Glaze Drops is a high-gloss, lightweight oil that enhances shine and provides long-lasting frizz control.
Each product in the range is formulated with high-performance ingredients, including Hyaluronic Acid, Glycolic Acid, and Wild Rose in Oil. These ingredients work together to deliver weightless hydration, intense radiance, and long-lasting smoothness. The formula works on a cellular level, delivering up to four days of anti-frizz protection for bouncy, glossy hair. It plumps and tightens the cuticle cells, creating a smoother surface that reflects shine. The result is a glaze effect, ensuring long-lasting smoothness while forming a cellular barrier that locks out humidity, preventing frizz and keeping hair looking polished.
A Multi-Sensorial Experience – The Gloss Absolu Fragrance

Beyond shine, the Kérastase Gloss Absolu range offers a luxurious, multi-sensorial experience with its elegant fragrance composition. Designed to enhance the overall indulgence of your haircare ritual, the fragrance unfolds in layers. Bright citrus and lemon notes infuse freshness, followed by a delicate bouquet of floral heart notes. The scent is finished with warm, sensual hints of sandalwood and vanilla, creating a sophisticated and long-lasting aroma. This unique fragrance elevates the experience, making each use feel like a moment of self-care.
Who Is It Good For?
The Kérastase Gloss Absolu range is ideal for anyone who wants ultra-shiny, healthy-looking hair. It’s particularly suited for color-treated hair, as it helps maintain vibrancy and prevents dullness. Those with dull or lackluster hair will benefit from its ability to instantly revive and enhance light reflection. If your hair is dry or frizz-prone, this range provides deep hydration and smooths the cuticle for a sleek, polished appearance. The lightweight formulas ensure that fine to medium hair types aren’t weighed down while still delivering intense nourishment and shine. It’s also perfect for those looking to extend salon results, maintaining and enhancing professional glossing treatments between appointments.
Meet the Kérastase Gloss Absolu Range
Bain Hydra-Glaze (Hydra-Illuminating Shampoo)
This sulfate-free, ultra-nourishing shampoo cleanses while amplifying your hair’s natural light-reflecting power. It preps strands for the Gloss Absolu Insta Glaze, ensuring maximum hydration and shine. Hyaluronic Acid boosts moisture retention, Glycolic Acid gently exfoliates the hair surface for a smooth, polished finish, and Wild Rose in Oil deeply nourishes while enhancing luminosity. Massage into wet hair, lather, and rinse. Follow with Insta Glaze for optimal results. Ideal for anyone craving radiant, healthy-looking hair that gleams in any light.
Insta Glaze (Gloss-Enhancing Conditioner)
A lightweight yet deeply conditioning formula that hydrates and locks in shine without weighing hair down. It’s perfect for maintaining a sleek, glossy finish between treatments. Hyaluronic Acid intensely hydrates, Glycolic Acid smooths the hair cuticle, and Wild Rose in Oil enhances softness and shine. Apply to mid-lengths and ends after shampooing, leave for two to three minutes, then rinse. Ideal for anyone looking for a daily conditioner that delivers lightweight hydration and a luminous finish.
Anti-Frizz Glaze Milk (All-in-One Smoothing Spray)
A versatile leave-in treatment that smooths frizz, adds hydration, and protects hair from humidity and heat styling. Hyaluronic Acid provides intense moisture, Glycolic Acid creates a sleek, reflective surface, and Wild Rose in Oil adds lightweight nourishment and shine. Apply to damp hair before blow-drying or allow to air-dry for a smooth, frizz-free finish. Ideal for those needing a multi-functional styling product that protects while enhancing shine.
Glaze Drops (High-Gloss Lightweight Oil)
The ultimate finishing touch—this lightweight oil enhances shine, tames frizz, and provides long-lasting gloss without heaviness. Formulated with Hyaluronic Acid, Glycolic Acid, and Wild Rose in Oil, it deeply conditions while keeping hair smooth and luminous. Apply a few drops to damp or dry hair before styling. Perfect for on-the-go touch-ups. Best for all hair types, especially those wanting glass-like shine without the weight.
Professional In-Salon Gloss Treatments
For those looking for a longer-lasting, more intense shine, our in-salon professional gloss treatments are the ultimate solution. Unlike at-home treatments, professional glossing services penetrate deeper into the hair shaft, locking in shine for weeks rather than days. These treatments not only enhance radiance but also smooth the hair cuticle, reduce frizz, and prolong the vibrancy of hair colour. Paired with the Kérastase Gloss Absolu range you have the perfect combination.
At Paul Edmonds London, our expert stylists customize glossing treatments to suit your hair type, tone, and texture. Whether you want to refresh your colour, boost hydration, or simply add a healthy-looking gloss, we offer tailored solutions that deliver instant and lasting results. Before booking a gloss treatment, a consultation and an allergy alert test are required to ensure the best experience for your hair and scalp. Visit Paul Edmonds London to book your consultation and explore the full range of salon treatments available.
Get Your Gloss On Today!
Ready for next-level shine? Discover the Kérastase Gloss Absolu Range at Paul Edmonds London and bring salon-finish radiance, hydration, and smoothness into your daily routine.