The Wait Is Over: Ultimate Reset Extreme Repair Oil Concentrate Has Arrived

A new era of professional hair repair, now available at Paul Edmonds London

After years of anticipation, Shu Uemura Art of Hair unveils its latest innovation for severely damaged hair, Ultimate Reset Extreme Repair Oil Concentrate.

For clients who relied on the much-loved Ultimate Reset Duo Serum before its discontinuation in 2025, this launch represents more than a replacement.  It marks a significant evolution in repair, introducing a lightweight, oil-based formula designed to seal split ends, amplify shine, and preserve the integrity of the hair fibre between treatments.

As a long-standing Shu Uemura ambassador, Paul has worked closely with Shu Uemura Art of Hair since the brand’s conception.  His belief in the Ultimate Reset range is rooted in professional experience and firsthand results.

Paul has consistently championed the efficacy of Shu Uemura’s formulations, particularly within the repair category, where performance, precision, and long-term hair integrity are essential.  At Paul Edmonds London, located at Battersea Power Station, this expertise informs how the team supports clients with damaged and over-processed hair, curating repair solutions that address real needs both in-salon and at home

What Is the Ultimate Reset Range?

Shu Uemura’s most advanced repair system

The Ultimate Reset range is Shu Uemura Art of Hair’s deep repair haircare system, developed for hair compromised by colouring, bleaching, chemical processing and heat styling.

Infused with Japanese-sourced rice extract, the range helps restore strength and softness while protecting hair against future breakage.  Since 2023, Ultimate Reset (previously named Ultimate Remedy) has become Shu Uemura’s best-performing product range, with the Ultimate Reset Mask being the client favourite, a clear reflection of consumer trust in its performance. 

The Japanese Rice Extract at the Heart of Repair

Rice has been one of Japan’s most revered beauty ingredients for millennia.  Within the Ultimate Reset range, Japanese rice extract is valued for its high concentration of ceramides and lipids, which help to:-

• Reinforce the hair fibre

• Improve softness and elasticity

• Protect against future breakage

This philosophy reflects Shu Uemura’s Art of Repair, balancing strength, refinement and sensorial experience.

When Ultimate Reset Duo Serum Ended, Repair Needed to Move Forward

The discontinuation of Ultimate Reset Duo Serum in 2025 left a noticeable gap for those seeking leave-in repair and a professional option in salon for clients who have prelightening services like Balayage.  However, the reality of hair damage has shifted.

Today, damage is cumulative and ongoing:

• Repeated colouring and bleaching

• Daily heat styling

• Mechanical stress from brushing and tying hair

• Environmental exposure and UV damage

Rather than recreating a legacy format, Shu Uemura identified a need for a high-efficacy split-end and breakage solution that could extend repair results achieved in-salon and through intensive masks 

Why Damaged Hair Repair Matters More Than Ever

A growing global concern

Damage is now the number one haircare segment and consumer need worldwide, with the brands research showing that:-

• 42% of women cite hair damage as a key concern

• It is the 4th fastest-growing concern in haircare globally 

Most importantly, damage often begins before it becomes visible, making consistent, professional-grade maintenance essential.

For clients searching for the best hair repair products for damaged hair in the UK, results depend on more than occasional treatments.  They require intelligent, ongoing repair support.

Understanding Split Ends & Structural Damage

Hair damage begins when the cuticle layer becomes compromised, exposing the inner cortex. Over time, this leads to:

• Rough texture

• Breakage

• Visible split ends

While trims and in-salon treatments are essential, what happens between appointments often determines whether hair improves or continues to deteriorate.

This is precisely where Ultimate Reset Extreme Repair Oil Concentrate fits within a professional repair routine.

Why Professional Stylists Choose This Repair Oil

Not a cosmetic oil, it is a repair-focused concentrate

Unlike traditional oils designed primarily for shine, Ultimate Reset Extreme Repair Oil Concentrate is formulated to actively improve the hairs quality and texture.

Its technology combines:

• Rice-bran oil, known for adding shine, softness and split-end prevention

• Tetra-peptide, recognised for supporting improved hair quality

The result is a lightweight oil that seals split ends, enhances shine and helps preserve repair, without overloading the hair fibre, what’s more it comes in a convenient 50 ml size. I t’s compact enough to travel with easily, whether that’s for weekends away or longer holidays, and it’s ideal for maintaining hair condition when travel, climate change and styling routines place additional stress on the hair.

Clinically Proven Performance

Instrumental testing shows:

• A 63% reduction in the appearance of split ends immediately*

• Up to 3.6x amplified shine for 24 hours*

• Up to 3.4x smoother hair when used with shampoo, mask and oil

• Up to 3.9x more manageable hair after first use

*Instrumental tests, Ultimate Reset routine 

How Professionals Use Repair Oils for Damaged Hair

How Paul Edmonds Recommends Using Ultimate Reset Extreme Repair Oil Concentrate

“When I work with damaged or over-processed hair, precision is everything.  With the Ultimate Reset Extreme Repair Oil Concentrate, less is very much more.  I use the pipette to dispense one or two drops, warming the oil lightly between my hands before applying it through the mid-lengths and ends, exactly where hair is most vulnerable”.

The formula is designed to be used on either damp or dry hair, which makes it incredibly versatile.  On towel-dried hair, it helps seal in the benefits of repair treatments, on dry hair, it refines, smooths and protects without ever weighing the hair down.  “What’s important is that it remains a leave-in product, there’s no need to rinse”.

“Within our salon at Paul Edmonds London, I recommend using this oil after the Ultimate Reset Mask.  It acts as the final step in the repair process, helping to maintain the integrity of the hair fibre and extend the life of professional repair between salon visits”.

The Complete Ultimate Reset Repair Ritual

For maximum results, Ultimate Reset Extreme Repair Oil Concentrate works synergistically with:

Together, they form a professionally balanced repair system suitable for ongoing maintenance.

Explore the complete Ultimate Reset range as a unique bundle.

Why Buy Shu Uemura from Paul Edmonds London

Paul Edmonds London is recognised as a leading UK authority for professional hair repair and Shu Uemura Art of Hair.

With a flagship salon at Battersea Power Station and a curated online store, we connect salon-level expertise with luxury homecare, ensuring every recommendation is grounded in real-world performance, not trend-driven marketing.

Book your hair consultation today at www.pauledmonds.com