Founded in 1948, Oway is an Italian haircare brand that uses organic, biodynamically grown ingredients to deliver salon performance that doesn’t compromise the planet. Sustainability lies at the heart of the brand’s philosophy and covers every aspect of the company – from the ingredients to the packaging and beyond.

Sustainability at its core

Oway is the first and only haircare brand to use biodynamic, organic and fair trade ingredients in every product. Each stage of the product life cycle is designed to be sustainable and cruelty-free – developed using renewable energy, with sustainable ingredients, and packaged in 100% recyclable glass and aluminium.

Find Oway at Paul Edmonds London

Proud to stock sustainable haircare products

At Paul Edmonds, we know how important sustainability is to our customers. That’s why we’re an official stockist of Oway’s luxury haircare products. From organic shampoos and conditioners to styling and finishing products – you’ll find Oway’s cruelty-free and sustainable products in our salon and online.