Shu Uemura

Shu Uemura Umou Hold - 100ml


Style your hair with Umou Hold, a strong hold cream for short to medium length hair. The lightweight, non sticky formula, provides strong hold whilst maintaining softness, without weigh down. Perfect for polished, controlled looks and slick back styles. inspired by the Japanese art of minimalism, Umou - feather in Japanese. 

Aqua / water, dimethicone, peg-40 hydrogenated castor oil, vp/va copolymer, ppg-5-ceteth-20, stearyl alcohol, c20-40 alkyl stearate, petrolatum, tribehenin, cera alba / beeswax, butylene glycol, peg-150 pentaerythrityl tetrastearate, phenoxyethanol, cellulose gum, caprylyl glycol, sorbic acid, ethylhexylglycerin , disodium edta, limonene, potato starch modified, benzyl benzoate, alpha-isomethyl ionone, propylene glycol, linalool, hexyl cbenzylinnamal, citral, alcohol, citronellol, sorbitol, camellia sinensis leaf extract, tocopherol, citric acid, sodium hydroxide, ascorbic acid, parfum / fragrance.

Emulsify a small amount of product in  your hands to warm, softly smooth the hair cream through damp or dry hair, brush through or let dry naturally.

Pro Tip: use at the root to give incredible volume and lift or blended with any styler to create more hold without stiffness.

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