The New Davines Essential Haircare Collection: A Guide to Choosing the Right Routine for Your Hair
Luxury haircare has changed.
A decade ago, most conversations centred around performance alone. Clients wanted more hydration, less frizz, stronger hair, longer-lasting colour and better styling results.
Today, whilst those outcomes remain just as important, many clients are also asking deeper questions.
Where do the ingredients come from?
How sustainable is the packaging?
Can professional performance and environmental responsibility exist together?
The newly reformulated Davines Essential Haircare collection has been designed to answer those questions.
Available now at Paul Edmonds London, the collection represents the next chapter for one of Davines’ most iconic ranges, combining regenerative organic ingredients, enhanced sustainability credentials and proven performance testing across every family.
But before deciding whether Essential Haircare is right for you, it’s important to understand what has changed and who this collection has been designed for.
Why Davines Has Reinvented Essential Haircare
Originally launched in 2004, Essential Haircare has always been at the heart of the Davines philosophy: exceptional haircare inspired by a balance between beauty and responsibility.
The latest evolution is not simply a packaging refresh or ingredient update.
The collection has been comprehensively reformulated to deliver:
• Increased natural-origin content
• Improved biodegradability
• Regenerative Organic Certified™ active ingredients
• Reduced environmental impact packaging
• Enhanced performance supported by instrumental testing
For Davines, this reflects a continued commitment to creating products that are good for hair, whilst also considering their wider impact on people and the planet.
For clients, it means the products they already know and love have been refined for a new generation of luxury beauty.
What’s Changed For Existing Essential Haircare Users?
If you’ve used Essential Haircare before, you may be wondering whether your favourite products have changed. The answer is yes, but thoughtfully.
Across the collection, Davines has reviewed every formula to remove or reduce non-essential ingredients where possible, including certain silicones, acrylates and synthetic surfactants.
These have been replaced with naturally derived alternatives and high-performance biopolymers designed to maintain professional results whilst improving environmental credentials.
The collection now features an average natural-origin content of approximately 93% and biodegradability of approximately 92%.
Packaging has also been redesigned with refill options, reduced plastic usage and Bio-Circular Mass Balance materials to support a more circular approach to beauty.
Most importantly, however, the collection continues to deliver the performance that clients expect from professional haircare.
The Science Behind The Collection
One of the most impressive aspects of the Essential Haircare evolution is that sustainability has not replaced performance.
The new collection is supported by extensive efficacy testing across hydration, shine, colour protection, volume, anti-frizz performance, nourishment and strength.
This is important because clients don’t buy shampoo for sustainability alone. They buy it because they want healthier hair.
The sustainability story strengthens the collection and the performance of the product validates it.
Who Is Essential Haircare Designed For?
At Paul Edmonds London, we stock multiple professional haircare brands because different clients value different things.
Essential Haircare is particularly appealing for those who want:
✓ Professional salon-quality performance
✓ Naturally derived ingredients with greater Ingredient transparency
✓ Refill options are available on the core product options within the range
✓ Lower-impact packaging
✓ Regenerative farming initiatives that help the planet and local agricultural systems
✓ Lightweight, uncomplicated routines
✓ A stronger connection between beauty and sustainability
One of the reasons we continue to recommend Davines is that it appeals to clients who care about results but also want to understand where ingredients come from and how products are made.
Why Hair Diagnosis Still Matters
Despite the strength of any product collection, there is no such thing as a universal solution.
The best routine depends entirely on your hair.
At Paul Edmonds London, every recommendation starts with consultation and diagnosis.
We assess the following to better understand you and gain the best out comes:
Hair Density
How much hair you have.
Hair Diameter
Whether the hair is fine, medium or coarse.
Hair Texture
Straight, wavy, curly or coily.
Hair Condition
Including colour history, heat styling and environmental exposure.
Porosity
How the hair absorbs and retains moisture.
Only then do we prescribe the most suitable routine. This is one of the reasons clients often achieve better results through professional guidance rather than choosing products based solely on marketing claims.
Which Essential Haircare Family Is Right For You?
The unique formulations help to target specific hair concerns, and better still you can even mix them so if hydration and damage are a major concern for you, then you can utilize Momo Shampoo and Nounou Conditioner to cover both aspects of your hair.
|
Hair Concern |
Recommended Family |
|---|---|
|
Dry or dehydrated hair |
MOMO |
|
Colour-treated hair |
MINU |
|
Damaged or processed hair |
NOUNOU |
|
Frizz and humidity |
LOVE Smoothing |
|
Wavy or curly hair |
LOVE Curl |
|
Fine or flat hair |
VOLU |
|
Frequent washing |
DEDE |
|
Product build-up or pollution |
SOLU |
|
Long hair prone to breakage |
MELU |
Discover The Essential Haircare Families
MOMO – For Dry Or Dehydrated Hair
Powered by regenerative organic apricot extract from Italy.
Davines testing demonstrated:
• Up to 11.8 times more hydrated hair
• Up to 3.4 times shinier hair
• Enhanced softness and manageability
Ideal for clients seeking hydration without heaviness.
MINU – For Colour-Treated Hair
Powered by regenerative organic green coffee extract from Peru.
Davines testing demonstrated:
• Colour vibrancy maintained for up to four weeks
• Protection against UV-related colour fading
• Increased shine and luminosity
Ideal for colour clients looking to prolong salon results.
NOUNOU – For Damaged Hair
Powered by regenerative organic lupin extract from Southern Italy.
Davines testing demonstrated:
• Up to 9 times stronger hair
• Up to 9.9 times shinier hair
• Improved nourishment and protein repair
Ideal for bleached, coloured and chemically processed hair.
LOVE Smoothing – For Frizz-Prone Hair
Powered by regenerative organic apple pulp extract from Parma.
Davines testing demonstrated:
• Up to 72 hours of anti-frizz protection
• Increased smoothness
• Improved hydration and manageability
Ideal for humidity-sensitive, coarse or frizz-prone hair.
LOVE Curl – For Wavy And Curly Hair
Powered by regenerative organic baobab pulp sourced through a women’s farming association in Burkina Faso.
Davines testing demonstrated:
• Up to 11 times more hydrated hair
• Improved elasticity
• Reduced breakage
• Long-lasting curl definition
Ideal for waves, curls and coils.
VOLU – For Fine Hair
Powered by regenerative organic clementine peel extract from Calabria.
Davines testing demonstrated:
• +16.6% volumising effect after one use
• Lightweight body and fullness
Ideal for fine hair lacking volume.
DEDE – For Daily Care
Powered by regenerative organic white hibiscus extract.
Designed for frequent washing and lightweight conditioning.
Ideal for those seeking softness and simplicity without build-up.
SOLU – For Clarifying
Powered by regenerative organic buckwheat extract.
Designed to help remove product build-up, pollution and hard-water residue.
Ideal for occasional deep cleansing.
MELU – For Long Hair
Powered by regenerative organic black chickpea extract.
Davines testing demonstrated:
• Split ends visibly reduced by 32.5% after one use
• Improved resistance to breakage
Ideal for clients focused on maintaining healthy lengths.
Davines Hair Shot Treatments At Paul Edmonds London
Products are only part of the story.
One of the greatest advantages of visiting Paul Edmonds London is access to personalised treatment recommendations.
Our Davines Hair Shot treatments allow us to prescribe targeted combinations based on your individual diagnosis, helping address concerns such as:
• Dehydration
• Colour longevity
• Damage
• Scalp health
• Curl definition
• Shine and smoothness
Combined with the correct Essential Haircare routine, these treatments help maximise results between salon visits.
Why Buy Davines From Paul Edmonds London?
The difference is expertise.
Online retailers can sell products.
Our role is to help you choose the right products.
Whether you’re building a complete homecare routine, investing in treatment-led hair health or simply looking for guidance, our team provides personalised recommendations based on your hair rather than generic assumptions.
That consultation-led approach remains one of the most valuable parts of the Paul Edmonds London experience.
Frequently Asked Questions
Has Davines Essential Haircare been reformulated?
Yes. The collection has been comprehensively updated with new formulations, regenerative organic ingredients and redesigned packaging.
Why did Davines reformulate Essential Haircare?
To improve sustainability, biodegradability, ingredient sourcing and overall environmental impact whilst maintaining professional performance.
Are the new formulas more natural?
Yes. The collection now averages approximately 93% natural-origin content.
What is Regenerative Organic Agriculture?
A farming approach focused on improving soil health, biodiversity and ecosystem regeneration whilst producing high-quality ingredients.
Which Davines range is best for dry hair?
MOMO has been specifically developed for dry and dehydrated hair.
Which Davines range is best for coloured hair?
MINU is designed to help maintain colour vibrancy and shine.
Which Davines range is best for damaged hair?
NOUNOU is designed for processed, fragile and chemically treated hair.
Which Davines range is best for frizz?
LOVE Smoothing provides long-lasting anti-frizz support and improved manageability.
Which Davines range is best for curls?
LOVE Curl has been created specifically for wavy, curly and coily hair textures.
Can I combine different Essential Haircare families?
Absolutely. Many clients benefit from combining products based on multiple concerns.
How do I know which Davines products are right for me?
A professional consultation is the most effective way to identify the most suitable routine.
Are Davines refill pouches available?
Yes. Selected Essential Haircare products are available in refill formats.
Where can I buy Davines Essential Haircare in London?
The collection is available online and in salon at Paul Edmonds London.
Expert Advice From Paul Edmonds
What is the biggest mistake people make when choosing haircare?
“Choosing products based on trends rather than diagnosis. Understanding your hair is always more important than following marketing.”
Why does my hair still feel dry after conditioning?
“Dryness is often linked to porosity, damage or environmental exposure rather than a lack of conditioner alone.”
Can sustainable haircare perform as well as traditional formulas?
“Absolutely. The new Essential Haircare collection demonstrates how sustainability and professional performance can work together.”
How often should I update my haircare routine?
“Whenever your hair changes. Colour services, seasons, lifestyle and age all influence what your hair needs.”
About Paul Edmonds London
For more than four decades, Paul Edmonds has been one of Britain’s most respected names in hairdressing.
Today, Paul Edmonds London at Battersea Power Station combines world-class cutting, colour expertise, luxury service and carefully curated professional product recommendations to help every client achieve healthier, more beautiful hair.