Eternal Beauty: Introducing the Shu Uemura Ashita Supreme Range at Paul Edmonds London
The Shift Toward Holistic, Anti-Aging Haircare
Paul Edmonds believes that the Ashita Supreme range is a welcome return to scalp care within the Shu Uemura Art of Hair portfolio. "It’s been a long time since Shu Uemura had a dedicated scalp care range, and Ashita Supreme is a great return to form. This range not only provides essential scalp nourishment to everyone but also supports mature clients, who are often overlooked in the haircare world. It helps bring back a youthful appearance and feel to hair, making it an invaluable addition to our salon."
Luxury haircare has evolved beyond basic hydration and repair. Today’s consumers are seeking formulas that go deeper treating hair not just for appearance but for longevity, strength, and vitality. The rising interest in anti-aging haircare reflects a broader beauty movement: the desire to preserve youthfulness through advanced ingredients, innovative rituals, and an emphasis on holistic well-being.
With an increasing focus on hair fall prevention, revitalization, and deep nourishment, ultra-premium products have become the gold standard in haircare. Searches for “anti-aging haircare” have skyrocketed, and concerns over hair thinning and fragility continue to grow, particularly among those over 40. Consumers are now prioritizing multi-sensorial experiences and skincare-inspired technologies, seeking solutions that fortify hair from within while delivering an indulgent, transformative ritual.
Shu Uemura’s Ashita Supreme range embodies this movement, blending Japanese beauty traditions with advanced anti-aging science to create the ultimate in revitalization. Paul Edmonds London, the flagship Shu Uemura Art of Hair salon in London and ambassadors of the brand, is proud to offer this next-generation haircare range, designed to restore, reawaken, and rejuvenate every strand for timeless beauty.
The Power of Ashita Supreme – Ancient Wisdom Meets Modern Science
The Ashita Supreme range is inspired by Ashitaba, a revered Japanese botanical known as the “Tomorrow Leaf” for its extraordinary self-regenerating abilities. When cut, the plant oozes golden sap and regenerates a new leaf within 24 hours—making it the ultimate symbol of renewal.
This legendary botanical is infused with Ferulic Acid, a potent antioxidant known for its ability to shield against visible aging, reinforce hair’s natural structure, and protect against daily aggressors like pollution, UV damage, and environmental stressors. The result? Resilient, youthful-looking hair that radiates strength and vibrancy.
A Luxurious, Multi-Sensorial Experience
Beyond its powerful ingredients, Ashita Supreme offers an ultra-premium, indulgent experience designed to transform everyday haircare into a ritual of self-care.
The range is infused with a chypre floral citrus fragrance, inspired by the lush, self-regenerating Ashitaba forests of Japan. Top notes of marine accord, star anise, and lemon awaken the senses, followed by a delicate heart of cyclamen, freesia, and jasmine. The fragrance lingers with a sophisticated base of mineral woods, patchouli, and soft musk, enveloping the hair in an elegant, long-lasting scent.
Why Is Ashita Supreme Good for You?
The Ashita Supreme range is formulated with a potent blend of advanced ingredients that work together to restore and strengthen hair, delivering visible and long-lasting results. Here’s why it stands out:
Ferulic Acid is a powerful antioxidant that shields hair from environmental damage, reducing oxidative stress that contributes to aging. It reinforces hair’s natural structure, preventing breakage and improving overall resilience.
Panthenol, also known as Pro-Vitamin B5, deeply hydrates and locks in moisture, leaving hair softer, smoother, and more manageable. It also enhances elasticity, helping hair resist damage from styling and external stressors.
Biotin is essential for hair health, strengthening the hair fiber, improving density and thickness, and promoting healthier growth. It enhances the scalp environment, helping to maintain stronger, shinier hair over time.
Caffeine stimulates microcirculation, energizing the scalp and strengthening hair at the root. This helps to reduce hair fall and encourage fuller, thicker-looking strands.
What Makes Ashita Supreme Stand Out?
Hair is instantly stronger, significantly reducing split ends and 99% less breakage. With 3 times more enhanced shine hair radiates a newfound brilliance, looking visibly healthier and more vibrant. Hair is smoother and easier to manage, perfectly detangling, reducing knots and minimising stress on strands. The hair cuticle is resurfaced, and 20 times more smoother creating a polished, silky finish. Immediate moisture: Hair feels deeply nourished from the first application, with long-lasting hydration. Hair feels instantly rejuvenated, with improved texture and suppleness, smoother hair to feel after your first use.
Who Is It For?
The Ashita Supreme range is designed for those who demand the ultimate in haircare. It’s ideal for mature hair that requires deep nourishment and protection, weakened or thinning hair in need of fortification, and dull or fragile hair that lacks vitality. Those experiencing hair fall, breakage, or dryness will benefit from its targeted revitalization.
This range is particularly suited for those who value science-backed, luxurious treatments and anti-aging beauty rituals that restore hair to its full potential.
The Next Generation of Ashita Supreme – What’s Inside?
Since its initial launch in 2022, the Ashita Supreme range has been reformulated to deliver even more advanced results. The upgraded formula incorporates cutting-edge skincare-inspired ingredients, providing superior revitalization and long-lasting protection against the visible signs of aging. This evolution ensures that Ashita Supreme remains at the forefront of luxury anti-aging haircare, offering the ultimate transformation for weakened, dull, or aging hair.
The range has been reformulated with enhanced technology and upgraded ingredients to provide even more powerful results. Now featuring Ferulic Acid for enhanced anti-aging benefits and sustainable, translucent packaging that reflects its purity and strength, Ashita Supreme redefines prestige haircare.
Ashita Supreme Intense Revitalization Shampoo
A lightweight, deeply cleansing shampoo infused with Ashitaba Extract and Ferulic Acid to purify the scalp while delivering intense hydration. This formula removes impurities while reinforcing hair’s strength, preparing it for the next steps in the routine.
Perfect for those who want a fresh, balanced scalp and smooth, youthful-looking hair with improved manageability and shine.
Ashita Supreme Intense Revitalization Conditioner
A hydrating yet weightless formula designed to smooth, nourish, and fortify the lengths and ends. Ashitaba Extract deeply conditions, while Ferulic Acid strengthens and protects against daily damage.
Hair is left soft, luminous, and silky to touch, with improved resilience against breakage.
Ashita Supreme Intense Revitalization Treatment
A deeply restorative mask that penetrates the hair fiber to restore strength, enhance elasticity, and improve moisture retention. This intensive treatment resurfaces the hair cuticle, revealing a polished, youthful finish with sublime fullness and bounce.
Perfect for those needing an extra boost of hydration and repair for hair that feels instantly reborn.
Ashita Supreme Intense Revitalization Hair Serum
A high-performance leave-in serum designed to protect hair from heat styling, enhance smoothness, and deliver lasting frizz control. Infused with Ferulic Acid, Biotin, and Panthenol, this serum forms a lightweight, invisible shield around the hair, preserving its radiance and strength.
Hair feels instantly healthier, more resilient, and shinier—with up to 98% less breakage after use.
Why not experience the Ashita Supreme range at Paul Edmonds London, the flagship Shu Uemura Art of Hair salon in London? Our expert team can guide you through the full range, offering a personalised hair consultation to match your hair’s needs. Ask our team for a scalp diagnosis to determine the best Ashita Supreme ritual for your hair type and concerns. These professional treatments are customized to restore youthfulness to the hair and scalp, delivering immediate and long-term results.
This indulgent experience allows you to fully immerse yourself in the benefits of Ashita Supreme, ensuring that each product is used in the most effective way for long-term hair rejuvenation.. Visit us in the salon to discover how Ashita Supreme can transform your hair with a tailored approach, ensuring radiant, youthful-looking locks.
Discover More of Shu Uemura Art of Hair
Shu Uemura Art of Hair is renowned for its luxury, high-performance haircare ranges, each meticulously crafted with rare ingredients and advanced formulas to target specific hair needs. The Ashita Supreme range joins an elite lineup that includes:
Ultimate Reset is designed for extremely damaged hair, offering intensive repair to restore strength and resilience.
Silk Bloom, enriched with argan oil, helps rebuild hair structure while delivering a soft, silky texture.
Muroto Volume provides weightless volume, infused with deep-sea water to lift fine hair without leaving residue.
Urban Moisture is ideal for dry hair exposed to urban pollution, replenishing moisture and protecting against external aggressors.
Color Lustre is a colour protecting range infused with musk rose oil to maintain vibrancy and shine.
Ashita Supreme can seamlessly work alongside these collections for a tailored haircare approach. Whether you need intense hydration, volume, or colour protection, combining Ashita Supreme with another Shu Uemura range allows for a customized routine that enhances the longevity and vitality of your hair.
Timeless Beauty Starts Today
Ashita Supreme is more than haircare it’s a prestige ritual of renewal and longevity, harnessing the secrets of Japanese beauty traditions combined with cutting-edge scientific advancements. Experience the transformation and unlock the secret to radiant, youthful hair that transcends time.
Discover the full Shu Uemura Ashita Supreme Range at Paul Edmonds London, and indulge in a new era of anti-aging haircare.