We know how important sustainability is to our clients, but when it comes to our hair care products, we’re not willing to compromise on results. 

Traditionally, sustainable hair care hasn’t been able to achieve the same effect as our usual styling products. At Paul Edmonds London, we’re breaking that mould. Using only the very best of what’s available on the market, we can create beautiful looks using ethical and sustainable products that really work.

Oway and Davines are two of our favourite brands that work tirelessly to minimise their impact on the planet. We spoke to Paul and our expert stylist, Matilda Marshall, about how they use these brilliant products to recreate our stunning AI looks on their real-life clients.


The modern Mohawk

This alternative look is one of our favourites. Featuring a short cut-through style that’s soft and sexy but with a cool-girl edge, it’s a statement yet versatile look that can be styled in several different ways.

The multi-tonal blonde moves away from the ashy trend that’s been dominating the salon recently and offers a beautiful pearlescent take instead.

“For this cool, textured look, I blow dry the hair using the flexible Oway Flux Potion to create that statement, almost mohawk style, then finish with Oway Volume & Texture Hair Puff to add volume and grit without weighing the hair down.”

Matilda Marshall, Director at Paul Edmonds London


The undone waves

Sleek, tousled waves provide that effortless, undone look we all love, but the addition of the broken-up fringe gives this much-loved hairstyle a 2023 update. With texture all the way through and hidden layers for versatility, this carefree cut is low maintenance and perfect for everyday styling.

For some natural vitality and shine to your waves, we love pairing Davines Liquid Spell alongside the Curl Building Serum. All finished off with the Dry Texturizer for defined texture and hold.


Warm apricot

While the image was created with the help of AI, our exceptional team use real expertise and techniques to achieve the extraordinary look. Using balayage to create different dimensions of rich, warm colour, this simply stunning style is enhanced by an expertly layered cut and loosely tousled curls for a naturally effortless look.

“To make the gorgeous apricot hue really shine, I finish styling with a few drops of the nourishing Glossy Nectar by Oway. It leaves the hair feeling really soft, silky and polished.”

Matilda Marshall, Director at Paul Edmonds London


The Soft Bob

Long enough to tie back, but short enough to make a statement – the soft, square bob is an ultra-flattering shape that’s turning heads in the salon this season. Where subtle texture meets blunt ends to create a fuller and more luxurious feel, this cut gives a nod to European glamour and sophistication.   

The colour combines a root drag with a creamy neutralising gloss, resulting in a beautiful blonde that glimmers in the summer sunshine. Tonged to perfection, you can add some extra volume and body with Davines Volu Mist, then nourish and seal any damaged ends with Oway Nurturing Drops for a healthy look and feel.


A vibrant blue

“You might think short hair is limiting, but there’s actually a lot you can do with it. This very short bob incorporates a blunt cut, short sides and hidden layers with a heavy micro fringe for a very cool look. I would simply style with the Davines Oil Non Oil to smooth any frizz and a few drops of Oway Glossy Nectar to maximise shine.”

Paul Edmonds

Whether you're captivated by the undone, golden waves or you’re considering a shorter, bolder style, our experts can help you achieve the look of your dreams here at Paul Edmonds London.

Discover all our sustainable products in our online store or visit the salon at Battersea Power Station to experience the magic first-hand.