NOURISH DRY HAIR WITH NEW AND IMPROVED KÉRASTASE NUTRITIVE

Is your hair feeling dry and depleted? Is it lacking its usual strength, shine and vitality? With summer just around the corner, we've got exactly what you need to beat the heat and tackle your brittle ends, leaving your hair super hydrated and glossier than ever. 

A new and improved, intensely nourishing hair care range, Nutritive by Kérastase is the ultimate ritual for dry hair. With expertly designed formulas that focus on improving your scalp health while nourishing your hair from root to tip, you'll have everything you need to bring your hair back to life with a complete at-home routine.

WHAT CAUSES DRY HAIR?

Dry ends are usually a sign that nutrition isn't getting from your roots to your ends. In some cases, you might experience dry hair due to excess washing, using harsh products or over-drying and styling with heat. 

Whatever the cause, your dry ends will need some extra nourishing and moisturising to avoid even more damage, unwanted frizz and a straw-like appearance.

HOW CAN I COMBAT DRY HAIR AND SPLIT ENDS?

You can fix dry ends and prevent them from splitting by deeply nourishing and hydrating the hair with a specialist hair care routine. The Nutritive range by Kérastase provides a healthy ritual for all dry hair types, delivering moisture and nutrition from scalp to ends.

The new and improved range is packed with skincare-inspired ingredients that restore dry, depleted hair to its original vitality. Promising up to 58% softer hair and 85% more shine, discover how you can #NourishYourDreams with Nutritive…

WHAT'S NEW WITH KÉRASTASE NUTRITIVE?

Here at Paul Edmonds London, we only work with the very best products available on the market, carefully curating our stock so you can enjoy the ultimate luxury and bespoke experience tailored exactly to your hair type.

We have a strong history with Kérastase and have been using the Nutritive range to hydrate, revitalise and nourish our clients' dry and brittle hair for years. We're so excited to be launching their much-anticipated, new and improved range here at the salon. 

NEW PLANT-BASED FORMULAS

Inspired by skincare, the new formulas are ultra-nutritive to tackle nutrient deficiency. Using plant-based proteins like wheat, corn, and whole soy grains, these act as the nourishing supplements you need to hydrate your parched hair. They're also enriched with fatty acids to boost the formula's nutrition, and niacinamide to strengthen the hair's fibre.

NEW SUSTAINABLE PACKAGING

Kérastase Nutritive was originally created in 1984 and has become an iconic range for dry hair over the years. The new expert formulas come encased in fresh, modern packaging, featuring a brighter look with more conscious and sustainable materials that are more at home in 2023 and beyond.

NEW NUTRI-SUPPLEMENT SERUMS

Whether you're focusing on your scalp or your ends, Kérastase has two brand new treatments designed to nourish and moisturise your dry hair while you sleep.

Nutri-Supplement Scalp Serum

When your scalp isn't getting all the nutrients it needs, it can become dry, itchy and tight. With this all-new serum, enriched with niacinamide, you can enjoy a deeply nourished scalp, leaving your hair feeling more hydrated and healthier.

Nutri-Supplement Split Ends Serum

Low levels of nutrients in your hair care can leave the ends feeling extra dry, which can lead to breakage and splitting. This vitamin-infused serum helps to seal your dry, split ends and smooth your hair, leaving it feeling super soft and moisturised. 

"We're passionate about diagnosing your hair concerns and helping you improve your overall hair health. This new and improved range by Kérastase is packed full of ingredients designed to tackle nutrient deficiency, making it so much easier for us to combat dryness. The serums are the stand out products, and we love knowing we can send our clients home with a healthy and nutrient-rich routine after their appointment."
– Paul Edmonds 

DRY HAIR MYTH-BUSTING – DID YOU KNOW?

• Dry hair is one of the most common hair complaints for all hair types.
• It can be a seasonal problem, caused by rising temperatures and the harsh summer sun.
• The best way to fix split ends is to prevent them from forming in the first place.
• Regularly trimming your hair will help to keep the strands healthy and avoid splitting.
• Using heat protectants helps to prevent further damage while styling.
• Just like our bodies, our hair can benefit from a boost of nutrients now and again to feel healthier and stronger.
• Whether your hair is thick and wavy, super curly or fine and straight – anyone can struggle with dry hair.
• Taking a holistic approach to healthy hair (from scalp to tip!) is the best way to keep it looking and feeling its best.
• Not sure which Nutritive products are best for your hair type? Our expert stylists are always here to advise.

Hydrate, revitalise and nourish your hair this summer with the all new-and-improved Nutritive hair care range by Kérastase. Speak to your stylist about Nutritive at your next appointment, or shop the products now from our online store.