Introducing Oway: high-performance and sustainable haircare launches at Paul Edmonds
Whether you want to tame your hard-to-manage locks, rebuild dry or damaged hair, or protect your vibrant new colour – our new collection of sustainable Oway products has something for everyone.
From the shortest pixie cuts to the longest and sleekest styles, smooth and straight hair enjoys an elegance that never goes out of fashion.
To get the most out of this look, your hair needs to be healthy and shiny. It’s fundamental that your cuticles are perfectly sealed and polished to reflect luminosity and result in nourished, super soft hair.
Smooth+ products use the antioxidant action of buriti oil to create shine, and the organic rose and biodynamic caraway to add bounce to your hair. For the best results, we cleanse the hair with Smoothing Hair Bath and Smoothing Conditioner, then add a few drops of Smoothing Fluid or Smoothing Cream to damp hair before styling.
We love how coloured hair can not only transform a person’s look, but also their confidence and even their personality. However, regularly colouring our hair can leave it sensitive to UV rays and other external agents, so it’s really important we protect it.
Oway’s ColorUp range offers a delicate cleansing action with Colour Protection Hair Bath, allowing the cuticles to retain the colour pigments. When paired with the Colour Protection Hair Mask, you can enjoy vibrant colour that lasts even longer.
All sorts of things can cause structural damage to our hair’s fibre. Stress, a poor diet, over-exposure to the sun and heat tools, and even using the wrong products over time can all cause hair to easily break and become dry and unmanageable.
The Rebuilding range from Oway uses biomimetic vegetable proteins to repair structural damage. Rebuilding Hair Bath combined with Rebuilding Hair Mask creates a deep regenerative treatment, creating a protective layer that provides better strength, softness and resistance to your hair.
Styling & Finish
We love the ultra-high performance formulations found in Oway’s Styling & Finish range, as each product has an added benefit for the hair.
Whether you want to nurture and shine, shape and define, or shield and finish – these styling products can all be cocktailed to suit your hair type without weighing it down.
Our favourites include the Flux Potion and Nurturing Drops, which smooth and nourish the hair, adding a layer of protection, while the Volumizing Root Spray and Sea Salt Spray are both perfect for adding more structure and texture to fine hair.
Oway is officially launching online and in our Battersea salon on Friday 3rd February. Take a look at our online store or book an appointment to try these incredible products for yourself.
For a chance to win a luxury Oway treatment in our salon and some goodies to take away, enter our giveaway over on Instagram.