Our Philosophy

Exemplary technique comes as standard at Paul Edmonds, with an honest, holistic approach that directly reflects Paul’s personal values and ethos – an ethos of sincere and attentive care. We take our time to listen to you and truly understand who you are, before using our intuition, artistry and skills.


It’s a philosophy that’s remained unchanged for over 25 years, and it’s one of the reasons why Paul has successfully mentored so many of the UK's most well-known stylists. It’s also why we’re trusted by world-leading fashion designers, actors, directors and editors to work on their most prestigious films, shows and campaigns. Take a look.

  • Paul’s love of eccentricity and his meticulous attention to detail made him the natural choice to collaborate with Vogue on this tribute to Salvador Dali.

  • Respected by leading designers for his thoughtful approach, here Paul creates a contemporary take on George Brassaï’s famous images for John Galliano – finger waves with an asymmetric parting.

  • Paul’s ethos of sincere, attentive care is highly valued by many professionals within the television industry, too – styling Anne Robinson’s hair live at The Clothes Show.

  • High hair at the height of fashion for Jean-Paul Gaultier and John Richmond – just two of the many world-class designers who trust Paul’s holistic approach.

  • Because ‘listening’ is at the very heart of Paul’s philosophy, he’s able to fulfil even the most exacting brief, such as his recreation of this classic French film noir look.

  • Curiosity and a love of new ideas are the cornerstones of innovation – Paul’s style-setting instincts are perfectly showcased with this juxtaposition of a hard, short fringe and soft, sexy curls.

  • Paul’s intuitive ability to accentuate his clients’ intrinsic beauty is valued by many, including some of our best-loved celebrities. He regularly works with Emma Thomson on her movies, including this enduring classic: Love, Actually.

  • Another loyal client who values Paul’s warm and sincere care – Paul and Julie Walters get together for The Times Saturday Magazine.

  • Trusted by the television industry to create authentic styles for the world’s best-loved period dramas – Paul regularly works with Downtown Abbey’s lead cast members, and styled Colin Firth and Jennifer Ehle for 1995’s Pride and Prejudice.

  • Honoured with a BAFTA membership by the UK film industry, Paul has been trusted to create styles for dozens of films, including The Singing Detective, Mamma Mia and this latest, The Two Faces of January.