About L'Oréal Professionnel

L'Oréal Professionnel has been pioneering hair artistry for 110 years. They work with the biggest names in hairdressing to bring you innovative professional haircare products for all hair types and styling tools like the revolutionary Steampod.

Add definition to curls with Série Expert Curl Contour Shampoo, nourish dry hair with Serie Expert Nutrifier Shampoo, soothe sensitive scalps with Serie Expert Sensi Balance Shampoo, and more besides. That ultimate catwalk finish is within reach.

Elevate your home hair care

Are you ready to step up into the world of professional hair care? L'Oréal combines the latest technology with cutting-edge hair trends to deliver outstanding results. The haircare range works to improve your natural assets, allowing the TECNI.ART professional hair styling products to work their magic. Your home hair care routine will never be the same!


Our looks

Perfect partners: Paul Edmonds and L'Oréal Professionnel

Paul Edmonds London has a long history in film, TV and fashion. Over the years, we’ve learned that our technical skills are best when partnered with hair products and tools that deliver on-demand, instant results. L'Oréal professional hair products are the go-to choice for our teams, whether in the salon, on set, or on a fashion shoot. Now, we’re bringing these key products to you!