Care to the extreme with new Kérastase Blond Absolu Cicaextreme
Brilliant white blonde hair is stunning, but extreme bleaching requires extreme care for the colour to truly shine.
We want to make sure you have everything you need in your home care ritual to look after fragile and regularly bleached tresses (because healthy hair is beautiful hair!). When you look after yourself, your stunning natural beauty has a chance to shine through.
The best way to care for dry or fragile bleached hair is with a results-driven product designed to accommodate your particular needs. Luckily, Kérastase has launched a new range that can help.
Kérastase Blond Absolu Cicaextreme is a new product range for 2021 and is the very first post-procedure care solution for extreme blonde hair. Kérastase are hair care pioneers, known for developing products that get serious results. This new range is no different — it’s been proven to leave hair 94% stronger and +65% softer compared to classical shampoos!
We know our clients are already fans of Kérastase Blond Absolu and their range of violet pigmented neutralisers for bright and cool blondes, so we’re delighted to be able to extend the product offering and up the level of care available. Here’s an exclusive look at the new range, which you can find in our online store and in our salons.
Extreme care for those who need it
Bleaching can seriously affect the structure of your hair, so Kérastase started developing their new range by looking at the effects of extreme bleaching. Post-procedure hair is often dry and brittle because the layers of proteins and pigments have been stripped away. Bleaching raises the cuticle of the hair, so it appears dull and is far more fragile.
Kérastase Blond Absolue Cicaextreme has been developed to meet the needs of three very specific hair types.
If you’ve been enjoying regular bleaching appointments for years, you may find that your hair is very dry and prone to breakage.
Natural dark base
A natural dark base takes a higher concentration of bleach to lift. This could leave hair feeling overprocessed and porous.
Bleaching very delicate hair can often lead to extreme dehydration, frizziness and sensitivity.
Because Kérastase is focused on diagnosing and problem-solving hair issues, they created a haircare range to address these needs.
Powerful blonde-healing care
Blond Absolue Cicaextreme has been developed to recover bleached hair using deep reconstructive technology. Health and softness are restored without weighing your fragile hair down.
Hyaluronic acid duo
Blond Absolue Cicaextreme blends two different hyaluronic acid molecules for double the hydration. Low and high weight molecules deeply penetrate the hair fibre and restore its elasticity and strength.
Nourishing, rich actives from the ‘immortal flower’ help protect your hair from daily damage. It’s a softening and nourishing treat for hair which has been left sensitive from extreme bleaching.
Exclusive first look: Blond Absolu Cicaextreme
Meet the new products in the range and learn how to repair bleached damaged hair using the different options together or as a full treatment regime.
Step 1: Bathe
Le Bain Cicaextreme is the best shampoo for blonde damaged hair. It’s an ultra moisturising shampoo cream specially formulated to gently cleanse the hair without causing excessive friction.
Step 2: Treat
Blond Absolu Masque Cicaextreme is the best hair mask for bleached hair with extreme damage. We recommend applying it once a week as a nourishing treatment.
Step 3: Prime
Blond Absolu Huile Cicaextreme is an intense strengthening oil for extreme blondes. It provides heat protection up to 230°C, has an anti-static effect and can be used as a primer, finisher or refresher.
Step 4: Overnight
Apply Blond Absolu Serum Cicanuit Overnight Serum to dry or towel dried hair overnight and help your bleached hair recover while you rest. It visibly reduces the appearance of split ends and hydrates sensitized hair fibre.
Anti-brass salon care
You can also indulge in an anti-brass, ultra-nourishing salon treatment as part of the Kérastase Blond Absolu Cicaextreme range. The Blond Absolu Fusio-Dose is loaded with ultra-violet pigments to help neutralise brassy tones while caring for your hair.
Our Paul Edmonds London Knightsbridge salon is a Fusio-Dose Hair Treatment Spa and is home to the full range of Kérastase personalised reatments. They’ll be blended into a tailored cocktail to address your primary and secondary hair concerns, whether it’s hydration, neutralising or repair and shine.
A Fusio-Dose hair treatment can be added to your cut and blow service or blow dry service for £22 and takes 10 minutes to do. We recommend booking your Absolu Blond Fusio-Dose treatment in advance, but you do have the option to add it on the day.
Repair your hair and let true beauty shine
Blond Absolu Cicaextreme range is an excellent addition to the Paul Edmonds Kérastase collection because it helps us provide holistic beauty for all our clients. Much like Kérastase, we work closely with you to diagnose and treat hair concerns to bring you closer to your healthiest, most beautiful self. So, treat yourself to these luxurious, effective products and bring your blonde back to full brilliance. You’ll find the full range in our online shop or in salons.