Men’s Hair Trends 2025: From Sunkissed Colour to Textured Cuts at Paul Edmonds
At Paul Edmonds London, we’re redefining men’s grooming with advanced artistry in hairdressing, moving far beyond the traditional barbering model.
This year, we’re seeing an evolution in how men express personal style through cut, colour, and texture all with a tailored, luxury finish. It’s no longer just a haircut, but a crafted, evolving look that reflects the man you are becoming.
From Craft to Couture, The Modern Macro Trends
Modern men are seeking more than just maintenance; they’re looking for hair that speaks to who they are. 2025 welcomes a transition toward styles with fluid movement, dimension, and subtle character. Whether that takes form in a soft, old-money mullet or a sun-drenched crop, the emphasis is on natural volume and texture.
This shift is rooted in fashion's broader narrative a return to timeless elegance, but with an edge. Our Creative Director Stylist, Alfie O’Neill, confirms: "The most requested men’s haircuts are old money soft styles with gentle flow and movement." These looks are sculpted to grow in gracefully, allowing clients to maintain shape and refinement without the rigidity of weekly barber touch-ups.
To support groomed yet flowing looks, we often recommend styling aids like Oribe Rough Luxury Soft Molding Paste, which provides flexible hold with a sophisticated matte finish. This product is a go-to for achieving that perfect blend of control and natural texture.
Colour That Resonates with Personality
Men’s colour is no longer an afterthought. At Paul Edmonds London, it’s a bespoke art. Joe Savines, Head of Colour, notes, "Men’s colour is very much sunkissed, going lighter kind of vibe giving 20s–30s/Ralph Lauren kind of prep vibe."
This isn’t just about going blonde, it’s about building depth. Using a calculated mix of highlights and baby lights, alongside modern balayage techniques, our colourists elevate natural bases to appear subtly lifted, as though kissed by the sun. Balayage, especially, provides soft transitions and enhances dimension while mimicking natural lightening. Our technicians are trained in colour mixology, balancing warm and cool tones to harmonise with each individual’s complexion and personal style.
To maintain colour vibrancy and health at home, we recommend the Shu Uemura Color Lustre Shampoo and Conditioner, or Oribe Beautiful Colour Shampoo and Conditioner which are specifically formulated to preserve and enhance professional colour between appointments.
Texture Takes the Lead, Perms to Shape
Textured hair is shaping up to be one of the most requested transformations for men this year. Whether enhancing natural curls or creating wave in otherwise straight hair, adding texture gives hair more volume, direction, and versatility.
Perms have re-entered the scene not as a trend, but as a tailored solution. With innovations from Wella, our team now uses bond-building technology that allows perms even on sensitised or previously coloured hair. Joe highlights, "Curls are in demand, Wella have reformulated their perms, a bond builder inside so it allows you to perm on more sensitised hair."
This shift is ideal for men with flatter, finer textures looking to add visual interest or balance to their overall facial shape. Texture can increase height, reduce angularity, or soften features. With professional strand tests and custom processing times, our focus remains on hair integrity and longevity.
After a perm, maintaining moisture and definition is key. Davines LOVE Curl Cream is an excellent leave-in treatment that helps define curls and reduce frizz, ensuring your texture stays refined and resilient.
Shaped by You, The Personalisation Principle
No haircut or colour at Paul Edmonds London is one-size-fits-all. Every client receives a comprehensive consultation where we assess face shape, skin tone, hair texture, lifestyle, and long-term goals.
Alfie explains, "Condition plays a big part," highlighting that transformations may require phases whether that means growing out length, layering in stages, or transitioning colour. We also educate clients on tools like hot brushes and wide-tooth combs, and prescribe haircare routines using products designed for their unique needs. Our goal is for your hair to feel as good as it looks.
A top recommendation for versatile styling is Davines This Is A Strong Hold Cream Gel, which gives long-lasting hold without stiffness, allowing flexibility to restyle throughout the day.
Playing it Safe, Then Going Bold
For many men, the idea of experimenting with colour or new styles can feel daunting. That’s why our approach always begins with subtlety.
"Start small with little contrast once you have your first appointment it won’t be your last," Joe advises. Gentle shifts allow you to adjust to your new look and build confidence. Alfie adds, "Hair grows if the stylist looks at your face shape and agrees it will look great, go for it! We wouldn’t do anything that wouldn’t suit you!"
For those testing out new textures or shapes, Oway Boho Pomade provides structure and definition with a natural finish, ideal for evolving styles.
Lifestyle-Led Looks, Balance and Realism
Your haircut or colour should enhance your life not add stress to it. That’s why we build styles around your maintenance comfort. "If you’re low maintenance, a lived-in look [with cuts every 6 to 8 weeks], but bold styles think every for 4 to 6 weeks if not sooner," Joe explains.
Our experts help you determine what suits your calendar, wardrobe, and grooming habits. Whether you’re after a transformative style or something more subtle, we craft looks that require only as much commitment as you’re ready to give.
To streamline your routine, Shu Uemura Kaze Wave Curl Mousse can be applied to damp hair for subtle hold and volume, ideal for clients preferring an air-dried finish.
Maintain the Moment, Hair Rituals That Work
Between appointments, maintenance becomes key. Product choice plays a crucial role in preserving colour, texture, and health. For coloured hair, Oway Color Protection Hair Bath gently cleanses while locking in pigment and moisture. For blondes, Oribe Bright Blonde Shampoo for Beautiful Color brightens and tones without stripping.
Styling-wise, Oribe Matte Waves Texture Lotion enhances movement with a dry finish perfect for textural cuts, while Davines OI Oil provides nourishment and shine for all hair types.
Incorporating these into your weekly routine ensures the salon finish lasts longer, because a Paul Edmonds look deserves longevity.
Bringing It Together, Why Paul Edmonds?
We deliver colour expertise through natural shades with strategic depth. Our mastery of texture means we can offer tailored volume and curl solutions. Our commitment to lifestyle alignment ensures practical grooming for real life. Most importantly, our consultation culture guarantees looks designed around you.
Every cut, colour, and curl is crafted with care, so you leave feeling like the best version of yourself.
Ready to Upgrade?
If you're ready for a refined yet effortless upgrade, book your consultation at Paul Edmonds London. Whether it’s a dimensional blonde, a precision shape, or a textured transformation, your new look starts with a conversation—and ends with confidence.