Icy winter temperatures and harsh indoor heating can be damaging to your hair and scalp. It's the perfect time for a seasonal care ritual shakeup, and we've got just the thing! We've extended the range of Davines products available in our online shop, so you've got dozens of new ways to care for your hair while being kind to the planet.
Demand for Davines has skyrocketed since we launched a collection of handpicked sustainable beauty essentials in 2020. To mark the arrival of the extended range, we asked our experts to share tips on keeping winter hair woes at bay by mixing Davines products into tailored routines.
Davines: what's new at Paul Edmonds London?
The Paul Edmonds London salon is built on an ethos of care — for you, your hair, each other, and the planet. Anything we can do to make the world a little kinder, we will. And that includes expanding our range of Davines products.
Davines is a sustainable, family-run, luxury hair and beauty brand from Italy. It's gained cult status and numerous awards over the last few decades thanks to its environmentally-friendly B-Corp certified status and commitment to formulating all products using natural ingredients and renewable energy.
Davines' blend of beauty, ethics, and sustainability have proven so popular that we've decided to expand our handpicked selection of best sellers. You'll now find more products in two of our most popular ranges: prescriptive Naturaltech and OI for absolute beauty.
Davines award-winning OI range is dedicated to absolute beauty for all hair types. This daily styling and cleansing range is formulated to let you see immediate positive results from the first use.
"The name OI comes from the ancient Eastern idea of harmony through the balance of opposite forces."
OI is formulated with beta-carotene-rich Roucou oil to protect from environmental damage and the effects of ageing while keeping hair looking soft and shiny. The OI family has been formulated as both a styling agent and a daily routine, and each product boasts multiple benefits.
Meet the new additions
A daily shampoo, lavishly scented and infused with Roucou oil for softness and volume.
An antioxidant-rich beautifying hair butter formulated for anti-frizz and softness.
A deliciously scented, rich, buttery conditioner suitable for all hair types.
A multi-functional, hydrating, leave-in treatment spray for frizz reduction and detangling.
Where nature and technology meet, you'll find Davines Naturaltech. Each family in the range is formulated to prevent and resolve common hair and scalp complaints for naturally nourished, healthy hair.
"Naturaltech is a complete program that targets hair and scalp needs, bridging sustainable beauty practices with innovative technology."
By stocking Davines Naturaltech, Paul and the team can give clients like you a natural, sustainable way to treat hair and scalp issues. Because they're prescriptive, Paul suggests using Naturaltech as a complete program. Once the bottles are empty, he advises returning to your daily routine as normal.
Meet the new products
A restructuring mask formulated with vegetal keratin and Biacidic Bond Complex.
A nourishing, revitalising formula for dehydrated scalps and dry, damaged hair.
Repair unstructured, fragile hair with this deeply hydrating vegan conditioner.
Promote well-being for hair and scalp with this stimulating, reviving conditioning treatment.
A gentle daily anti-ageing treatment shampoo to renew hair and promote longevity.
A light, hydrating shampoo enriched with extracts and proteins, suitable for all hair types.
Detangle and moisturise your hair with this daily conditioner, suitable for all hair types.
Naturaltech shampoos: wash away winter hair
One of the easiest ways to use the Naturaltech range is to use one of the prescriptive shampoos as part of your weekly cleaning routine. That's why we've added five shampoos to our online shop, each tailored to a specific hair concern. You'll find shampoos from the Calming, Purifying, Energizing, and Rebalancing families, plus the Detoxifying Scrub Shampoo for deeper cleansing.
Davines and winter hair care: DIY protective potions
The hair care experts at Paul Edmonds London recommend creating custom combinations of Davines products to remedy a problem area and maintain the solution afterwards. Here are some of our favourites…
Senior stylist Matilda recommends using the Purifying Shampoo to tackle dandruff flare-ups. She advises using the product until the issue has gone before transitioning to Well-being Shampoo and Conditioner. The Well-being family contains echinacea, which helps to maintain and stabilise a healthy scalp.
Purge your scalp of flakes and pollution with the Naturaltech Detoxifying Scrub Shampoo. It contains natural beads and salts which exfoliate your scalp and disintegrate without hurting the environment. Follow it up with products from the Nourishing family to restore moisture.
Winter hats are great for keeping your head warm but can lead to oiliness and irritation. Matilda recommends the Detoxifying Scrub Shampoo to thoroughly cleanse the scalp, followed by the Rebalancing Shampoo to maintain the results.
Are you ready to explore a new world of Davines luxury hair care at Paul Edmonds London? Browse the new products or book a consultation in our salons and get a bespoke treatment plan from our team of experts.