What is Shu Uemura? The Ultimate Guide | Paul Edmonds London

Mr Shu Uemura has been revolutionising the hair and makeup industry for generations. As one of the few stockists of Shu Uemura hair care products, and the UK’s first flagship salon in Battersea Power Station that uses Shu Uemura, Paul Edmonds are privileged to work with such a distinguished and luxurious hair and beauty brand. Our highly talented hair stylists have experience in working with the broad range of hair products Shu Uemura has to offer – each one leaves the hair feeling natural to touch, and doesn’t feel cosmetic at all.

Mr Shu Uemura

But what is Shu Uemura? And what makes it one of the best hair care brands in the world? From where you can buy Shu Uemura to how to pronounce the name correctly and which product works well for which hair type, our celebrity hairstylists will tell you everything you need to know about Shu Uemura Art of Hair.

What is Shu Uemura?

Shu Uemura is an international makeup and hair care brand run by Mr Shu Uemura, who was known for his innovation in the field of beauty. Every single product in the Shu Uemura range echoes their company philosophy – your hair hair is a canvas – once you have the base of the canvas in shape, you can create beautiful styles, cuts and long term colour goals.

His haircare range “The Art of Hair” was launched in 2007, and now holds itself in high regards among hair stylists as one of the best hair care brands in the world. It’s available to purchase online, but there are few stockists based in the UK. At Paul Edmonds, you can not only purchase these products to use at home, – we are the only salon in Europe who offer Shu Uemura hair treatments, such as the Shu Uemura Art of Hair Ceremony.

The Shu Uemura Range

Where is Shu Uemura From?  

Shu Uemura Art of Hair is originally from Tokyo, Japan. Since its launch in 2007, it has developed into a global brand, with specialist salons and stockists providing the Shu Uemura experience to the general public across the world.

What makes Shu Uemura such a good hair product?  

Shu Uemura is dedicated to creating an ecological and sustainable friendly product – from manufacturing to packaging. Their Ultimate Reset collection has won awards for using agricultural techniques free from artificial pesticides and environmentally damaging chemicals. Through innovation, Shu Uemura created a model of duck ecosystem in Japan, which fertilises the high quality rice ingredient used in their hair care products.

How Do You Pronounce Shu Uemura?  

While it may look complicated, when sounded out, Shu Uemura is pronounced “Shoe-oo-eh-moor-ah”.

Where Can You Buy Shu Uemura in the UK?  

As mentioned before, there are few UK stockists of Shu Uemura Art of Hair. Paul Edmonds is lucky enough to be one of the few select suppliers in the UK, where we have some of his limited edition collections, as well as some of the more well-known products. You can purchase Shu Uemura products at our Battersea and Knightsbridge salons.

Top Shu Uemura Sets  

Shu Uemura Art of Hair offers an extensive range of styling products that cater to an array of hair types, meaning you’ll always be able to find a product to match your hair type. Whether you want volumising powders to waxes or pastes that help sculpt your hair, every single product will leave your hair feeling natural. Take a look below for your perfect Shu Uemura Art of Hair collection:

Shu Uemura Color Lustre Collection

If you want to protect against colour fade, and add some vibrancy to your newly coloured hair, then we recommend the Shu Uemura Color Lustre Collection. It’s Sulphate and Paraben free, so you know your hair will be protected. Perfect for coloured hair! 


Colour Lustre

Shu Uemura Urban Moisture Collection

For normal hair that just needs a little be of TLC, Urban Moisture will help revive your locks. Focusing its energy on transforming dry and lifeless hair, the Shu Uemura Urban Moisture Collection is rich in Moringa Oil and Red Algae, which leaves hair feeling fully nourished and hydrated.

Urban Moisture


Shu Uemura Ultimate Reset Collection

To get your hair back to its soft and silky self after serious damage from heat and colouring, consider Shu Uemura Ultimate Reset Collection, which helps restore your hair’s natural strength and health.

Ultimate Reset


Shu Uemura Silk Bloom Collection

If your hair is damaged (but not too badly), consider using Shu Uemura Silk Bloom Collection, which is great for repairing the structure of your natural hair fibres. Buying this as a collection will not only save money, but will help restore your hair to its natural strength.

Silk Bloom


Shu Uemura Muroto Volume Collection

Looking for added volume for your fine hair? Check out Shu Uemura Muroto Volume Collection, which provides lightweight volume conditioning and shine, which will help achieve a fuller and abundant touch from roots to ends.

Muroto Volume

Shu Uemura Shusu Sleek Collection

Lastly, if your hair is unruly and coarse, you may need Shu Uemura Shusu Sleek Collection, which deeply nourishes and tames voluminous hair that will leave straighter hair and shinier hair, from roots to tips.

Shusu Sleek

For more information on Shu Uemura products and Paul Edmonds, take a look at our products today.