Bespoke Hairstyles To Suit Your Face Shape

We've all done it – that mirror moment when we pull our hair back to decode our face shape. While different hairstyles traditionally suit heart, square, or oval faces, there's one golden rule: personalisation is everything. As Paul Edmonds, Founder of Paul Edmonds London and Shu Uemura brand ambassador explains, “you can always break the rules, however if you are thinking about having a change then here are some key aspects that you can consider with your stylist when adopting that ideal cut and style for you”.  

His Battersea Power Station salon team, specialises in creating completely bespoke cuts tailored to your unique face shape.

Here's your guide to finding your hairstyle for different face shapes and that perfect cut at our Battersea Power Station salon:

Hairstyles for a Round Face - Selena Gomez inspired longer bob

For round faces, frame your features with thinned or layered cuts to soften square edges that can appear with thicker fronts. This technique defines your natural curves while reducing bulk around the jawline through feathered ends. Look to Selena Gomez, who beautifully wears a trending bob that grazes her shoulders, elongating her neck and adding height – a style Paul encourages everyone to embrace.

For curly hair on round faces, opt for longer styles to balance roundness. Avoid hair cuts that add width. When wearing your hair up, pull it back cleanly to maintain face-framing definition.

To get the look Paul recommends using, Oribe Gel Serum in conjunction with Oribe Maximista, “it gives body hold and keeps the hair in place without it looking dry”




Flattering Haircuts for a Diamond Face Shape - Scarlett Johansson look

Diamond faces shine with side partings or soft side fringes. These cuts add width to the upper head, balancing narrowness while emphasising eyes and cheekbones. Scarlett Johansson exemplifies this perfectly.

Paul recommends to “avoid centre partings as this narrows the top part of the hair, and to get the look use Shu Uemura’s Izumi Tonic range of products, especially Izumi Tonic Serum apply this on the roots for hold on the parting and Izumi Tonic Spray for mid lengths and ends, it’s great for adding shine and smoothness”




Hairstyles to Suit a Longer Face - Sarah Jessica Parker 

For longer faces, embrace side partings to create width or centre parting with width around the cheek bone area, as demonstrated beautifully by Sarah Jessica Parker. This creates flattering roundness around the forehead, balancing facial length. Curls are your friend here – let them add natural volume and width. A professional blow-out can enhance this effect.

Avoid sleek styles that could elongate your face further. Instead, request a graduation cut to frame your face, adding fullness and width, or long curtain bangs that can be styled to create width. For curly hair, shorter cuts can create a wider, more balanced look.

“It’s all about creating volume without it looking and feeling hard and crispy, to get Sarah’s look I would recommend Davines Full Volume Mousse and Shu Uemura Kumo Hold hairspray, both lightweight but have good hold perfect for volume and waves that hold” says Paul.




Love a Volume Blow out Style to Suit a Heart-Shaped Face - Sydney Sweeney

Heart shapes offer incredible versatility – from smooth to curly, varied fringes to different lengths. Sydney Sweeney showcases this adaptability perfectly, demonstrating how this youthful face shape supports diverse styling options.

“What you want is to enhance your blow out, so after washing your hair, towel dry and apply a small amount of Davines Oil Non Oil, its great to blow dry with it helps with that lift and gloss, and finish off with Davines Invisible Non Gas Spray, this is a super light spray that holds but still allows your hair to move freely” recommends Paul.




Versatility with longer hair and waves for Oval Faces - Bella Hadid

While oval faces are classically versatile, finding your perfect style can still be challenging. A simple center parting often works beautifully. Consider a long bob or medium-length cut, styled either wavy or curled, like Bella Hadid's signature look.

Strategic colour placement can dramatically impact face shape, either enhancing or minimizing specific features. Highlight contouring works with your cut to adjust the appearance of facial width, length, and jawline definition.

“If you have a natural wave or a curl, ILes Formula Curl Revive Spray is perfect to create this look on Bella.  It will help define and revive your curls, making them look super healthy, and if you don’t have a natural wave or curl but have straight hair and want to style using heat styling tools, then ILes Formula Finishing Serum is a useful addition to your hair routine.  Apply a small amount throughout the mid lengths to ends of your hair, on towel dried hair before styling it will help protect your hair, and the formula will help correct any imperfections, continue to use when create your curls using heat styling tongs” says Paul.





At Paul Edmonds London, our expert team creates truly personalised looks through comprehensive consultations, considering your desired outcome and individual features. We pride ourselves on crafting styles that not only look fantastic but perfectly suit each client.

Book your next haircut with the Paul Edmonds London team of hair experts today! Just click here

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