Davines hair products come to Paul Edmonds

Care is a huge part of the service here at Paul Edmonds. When you look after your natural assets, the true beauty within can shine through. That’s why we’re introducing Italian sustainable beauty brand, Davines, to our product range. 


Davines hair products are inspired by the unity between beauty and goodness. Their formulations use ingredients from natural origins and are deeply nourishing and caring, not just for the people who use them, but also for the planet. 


Italian Sustainable Beauty Brand Comes to Paul Edmonds


Paul Edmonds has always been a fan of Davines, which is why he chose to become one of the UK’s first stockists when they first launched. Now we’re excited to share this new edit from Davines’ extensive and innovative range, so you can discover the brand and explore the products available in our salons and online shop.

Meet Davines: discover the brand

Davines was founded in 1983 by the Bollati family. It started as an Italy-based research laboratory which innovated high-end hair care products for renowned cosmetic companies worldwide. They created their own professional performance haircare brand in 1993 after a decade of honing their craft. 


Beauty and sustainability are the inspirational concepts behind Davines hair products. Their formulations use ingredients from natural origins, are created using renewable energy and packaged with an effort to minimise the impact on the environment. Davines are guided by their Carta Etica (ethics charter) and obtained a B Corp certification in 2016.



“By creating beauty sustainably, we encourage people to take care of themselves, of the environment in which they live and work, and of the things they love,” says Davines President, Davide Bollati.


Davines are a brand who approaches beauty from an intuitive, caring and holistic place, much like Paul Edmonds. Both are dedicated to natural, nourishing, gentle solutions to care for hair on a deeper level, allowing natural, individual beauty to shine through. 


Explore sustainable beauty with Davines

Davines create intuitive products using advanced cosmetic technologies and their unique artisan spirit. Because they are pioneers within the world of sustainable beauty, each Davines product comes with a wealth of benefits for the planet, as well as your hair.

Essential Haircare: LOVE CURL

LOVE CURL is part of Davines’ Essential Haircare collection — a range of products which express Davines’ strong belief in sustainable beauty. 

Italian Sustainable Beauty Brand Comes to Paul Edmonds

The LOVE CURL product family was created to help neutralise curly hair using unique ‘Active Slow Food Presidia’ ingredients, so you can help to protect the biodiversity of the planet while caring for your hair. 


To complement the ongoing trend for natural curls, Paul Edmonds has handpicked a selection of products designed to protect against humidity, prevent frizz and give elasticity. LOVE CURL Shampoo and the LOVE CURL Revitalizer are two of our top product recommendations from this range.

Authentic Formulas

Davines Authentic Formulas are an exciting new range of multipurpose products for the hair, face and body. They’re made with sustainable formulas filled with active and natural ingredients, making them extra gentle and nourishing for all skin and hair types.

Italian Sustainable Beauty Brand Comes to Paul Edmonds

The purpose of Davines Authentic Formulas is multifunctionality, so you can streamline your beauty regime with products designed to last and last. You’ll find all four Authentic Formula products at Paul Edmonds. 


Davines Alchemic Shampoo and Conditioner

Davines hair colour collection is a range of shampoos and conditioners which use pure pigments to intensify and brighten both natural and cosmetic hair colours. They’re non-permanent, so you can get creative with colour, without worrying about any long-term effects. 


Davines Alchemic Creative Conditioners layer vibrant, playful colours on the outside of your hair stem, to avoid altering your natural hair colour. Our current favourites are Pink, Silver and Chocolate!

Italian Sustainable Beauty Brand Comes to Paul Edmonds


Alchemic Originals help you enhance your natural colour and avoid brassiness, so you can bring out the natural beauty within. Davines Alchemic Shampoo Silver is a best-seller, especially for anyone embracing the post-lockdown natural grey hair trend.


Italian Sustainable Beauty Brand Comes to Paul Edmonds

The Circle Chronicles

Modern living meets hair masking! The Circle Chronicles are a collection of unique hair masks which can be used individually or as a multi-mask treatment. Each Davines hair mask was designed to address the individual needs of your scalp, lengths, and ends in 15 minutes or less.


Italian Sustainable Beauty Brand Comes to Paul Edmonds


The Purity Circle is a great antioxidant mask for revitalising and detoxifying the hair and scalp from environmental stressors like pollution, dust and heavy metals. The Let it Go Circle is a must for anyone looking for a true wellbeing experience. It’s a softening, hydrating mask to comfort the hair and scalp.


You can enjoy a wonderfully nourishing Davines hair mask during your next visit to a Paul Edmonds salon, or purchase one from our online shop and treat yourself to a home masking experience. The packets are resealable and travel-sized, so they’re easy to use. 


Davines at Paul Edmonds

“I love the davines range as it has a great history and connection with Paul Edmonds, it’s ethos and Its natural ingredients sits brilliantly with our existing catalogue of brands and provides a discerning client more options for problem solving natural hair care. ” – Paul


You’re free to request shampoo and conditioning treatments or to enjoy a decadent hair mask as part of your salon experience. If there’s something you particularly loved, our team will help you make a purchase to take home and enjoy.


Start exploring the Davines products in our online shop or book your next appointment with us and experience them in our salons. If you have any questions or queries, please get in touch — we’ll be happy to help!