Want To Reverse The Signs Of Ageing? Here’s a Simple Step Towards Firmer Skin

The ageing process is probably the most talked-about topic in the beauty industry. For decades, scientists have been searching for ways to stop time and help us retain the radiance and glow of our younger years.

Finally, it seems as if ageing is becoming something that we can hold at bay. As our understanding of biology and biochemistry improves, so we begin to understand and find new ingredients that can halt, and even reverse, various aspects of our skin’s degeneration.

In this post, we’ll examine what happens to our skin as we grow older, and introduce you to a breakthrough product from Dr Zein Obagi’s ZO Skin Health range that will help you slow down the ageing process and restore that sought-after firmness and glow.

What Happens To Your Skin As You Age?

As skin ages, or becomes unhealthy, a number of things occur within its different layers.

Firstly, its barrier function – your body’s mechanism for protecting itself, fighting disease and reducing sensitivity – starts to perform less effectively.

Within the dermis (the middle layer of your skin), the collagen that you once had in abundance begins to diminish, thanks to certain cells – known as fibroblasts – becoming inactive. Fibroblasts are vital for the production of collagen, elastin and glycosaminoglycans (GAGs, for short), which are all substances that your skin needs in order to repair wrinkles and scars.


The important junction between the dermis and the epidermis (the top layers of your skin) also begins to flatten. The greater the surface area of this dermal-epidermal junction, the greater the exchange of cells across it. In more youthful complexions, a healthy dermal-epidermal junction allows the skin’s upper layers to be nourished and stimulated from beneath; but as we age, this flattening effect reduces its surface area and the vital transaction of cells between the layers is compromised.

Finally, the process by which the epidermis creates new, healthy skin cells slows down. This impacts your skin’s texture, density and hydration levels, eventually resulting in it losing firmness, elasticity and the ability to restore a youthful glow. 

What Can You Do About It?

Luckily, help is at hand. Paul Edmonds London theHOUSE is excited to stock Dr. Zein Obagi’s new, breakthrough product, ZO Skin Health Firming Serum.


This lightweight formula contains two main ingredients. ZCORE™ complex supports the strengthening and anchoring of fibres in the dermal-epidermal junction, increasing its surface area to encourage cellular exchange.

Meanwhile, Sodium DNA nourishes the fibroblasts in the dermis, kick-starting the production of collagen, elastin and GAGs to ultimately increase your skin’s hydration levels. Thanks to the improved health of your dermal-epidermal junction, these cells can now travel upwards to the epidermis to create smoother, more elastic and self-restoring skin.

Is ZO Skin Health Firming Serum Right For Me?

The beauty of this product is its unique formulation that allows it to work synergistically with your skin’s own natural regeneration process. It contains a powerhouse of stem cells with antioxidant and anti-inflammatory properties that defend against oxidative stress, replenish hydration and ultimately support a healthy barrier function.

Despite these complex ingredients, ZO Skin Health Firming Serum is well tolerated and suitable for all skin types and sensitive skin areas. It’s an easy addition to your daily skincare regime and can be used day or night.

ZO Firming Serum is an ideal home care product for those that have micro-needling or radiofrequency treatments at Paul Edmonds London theHOUSE, as it helps to maximise the skin’s health and optimise the vital surface area of the dermal-epidermal junction (of which Microneedling is a must!).

What Other Products Work Well With ZO Firming Serum?

Like all products to make it work as efficiently as possible, it is best to get the skin ready.  ZO skin health works on the premise that to ensure your skin is at its best you have to optimise the skins barrier function and “Getting Your Skin Ready” is important, hence ZO skin health have a getting skin ready regime, combining Cleanser, Toner, Oil control pads and Daily Power Defense (the latter being a powerful antioxidant and PH balancing serum that allows the skins ability to take in and absorb further products into the skins deeper layers better and more effectively), which is to be used morning and evening prior to the application of the Zo Skin Health Firming Serum.

To add further punch to your skins rehabilitation, you can combine this with Growth Factor Serum or Retinols such as Radical Night Repair or Wrinkle Texture Repair, as part of your evening routine.

Ask the Paul Edmonds London skin experts for more details of our in-clinic treatments and ZO Skin Health products along with what is best for you and how to use them. There are also some great packages for retail that work in sync with your skins maturation cycle (turnover) that are both easy to use and cost effective.


Speak to our skincare specialists and shop ZO Skin Health products in both our Knightsbridge and Battersea Power Station branches today.