Shu Uemura Blow Dry Beautifier

Shu Uemura have launched the FIRST ever BB cream for hair, the Reshapable Thermo- Protective BB cream!

“Go nude with Shu,”  Shu Uemura are firm believers that less is more with the new Blow Dry Beautifiers. The first BB cream for hair is a multi-benefit blow dry perfector that focuses on providing care and control. The Blow Dry Beautifiers specialise in providing a flawless and effortless look with a nude effect enriched with Ginkgo Biloba extract.

Why BB for hair?

The BB cream is 1 powerful product with 5 fabulous benefits

  • Primes the hair fiber
  • Moisturizes without heaviness
  • Smooths and softens the hair
  • Helps protect from blow dry heat
  • Shapes and reshaped any look

The Beautifiers

Shu Uemura understands that different hair types require different needs, just like us, no one or hair is the same!

Shu Uemura have launched two beautifiers, one for thick hair and one for fine-medium, to ensure your hair receives the right amount of care needed. The precious ingredient used is Ginkgo Biloba extract which is known for its high resistance to external aggressions & its anti-oxidant and healing benefits. Making it a perfect caring product!


The BB’s work through SRS Microwaxes, a heat reactive re-positionable microwax technology and amino reactive silicon: microscopic wax particles that melt with heat to create flexible bonds between hair fibers.

The Blow Dry Beautifiers are enriched with the extremely clever Ginkgo Biloba extract which works by memorising styles and hair fibres. The Ginkgo Biloba is perfect if you want your style to naturally fall into place. It’s make up for your hair that can be re styled and styled again!

How to use

Apply the BB cream to damp hair, blow dry and apply heat to style and set the shape. The benefit of this product is that it can be reactivated by reapplying heat meaning you can create style after style while still being protected.

Shop online now! For thick hair, for fine-medium hair.

Or visit us in our Knightsbridge salon, 217 Brompton Road, London.